Improved segment design and management

Important

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Enabled for Public preview Early access General availability
Admins, makers, or analysts, automatically - - This feature is released. Apr 1, 2020

Business value

Improved segment management saves marketers time by simplifying segment creation and editing. Create complex segments targeting specific contacts by combining behavioral and demographic data directly within the dynamic segment editor.

Feature details

  • Simplified segment creation: Combine behavioral and demographic data directly within the dynamic segment editor.
  • Static segments are redesigned: Static segments now handle an unlimited number of total contacts (up to 10,000 at a time) and allow rule-based addition to list members.
  • Query selection: Select static segment contacts based on query and segment data.
  • Time zone-aware segments: Segments are time zone-aware, mirroring the time zone functionality in customer journeys.
  • New partial date operator: Partial dates allow you to create segments for events such as “today," rather than specifying exact dates.

The segment designer

See also

Working with segments (docs)