Shop by similar description

Important

Some of the functionality described in this release plan has not been released. Delivery timelines may change and projected functionality may not be released (see Microsoft policy). Learn more: What's new and planned

Enabled for Public preview General availability
Users by admins, makers, or analysts Apr 2021 To be announced

Business value

Enabling more ways to discover products based on key characteristics such as product descriptions creates a more engaging and robust discovery journey for a shopper. Such recommendations enable customers to easily and quickly find the products they need and want (relevant), find more than they had originally intended (cross-sell, upsell), all the while having an experience that serves them well (satisfaction). For retailers, this functionality helps drive conversion opportunities across all customers and products, resulting in more all-up sales revenue and customer satisfaction.

Feature details

Using the power of AI and machine learning, shoppers can find more products with similar descriptions. For retailers that rely heavily on text-based narratives to promote their products, especially where an image doesn't provide enough detail, text-enriched recommendations can bring more relevant choices to the shopper.