Set business goals for journeys and measure progress to the goals

Enabled for Public preview Early access General availability
Admins, makers, marketers, or analysts, automatically Apr 30, 2021 - Aug 2, 2021

Business value

Most customer journeys are created to drive a specific customer behavior or action, such as making a purchase, signing up for an event, or renewing a subscription. You can now choose the intended behavior as the goal of your customer journey and set a target you want to hit. Using the goal, you can measure the success of the customer journey on an ongoing basis. Goal setting enables you to make incremental improvements to reach your targets more quickly and effectively.

Feature details

  • Define goals that track customer engagement, customer satisfaction, general onboarding, or drive a purchase.
  • Measure the success of the customer journey on an ongoing basis using the goal metric and a target.
  • Optimize your A/B tests and channel selections based on the journey goal.
  • Express goal targets¬†in count or percentage to determine how well a journey is performing.

This feature will be available in United States/Europe/United Kingdom/Australia geography in August, and Canada/Asia Pacific geography in October. Availability in other geographies will be communicated at a later date.

See also

Set a business goal and measure progress through a journey (docs)