Continue the conversation with your customers by taking action on their SMS replies
Important
Some of the functionality described in this release plan has not been released. Delivery timelines may change and projected functionality may not be released (see Microsoft policy). Learn more: What's new and planned
| Enabled for | Public preview | Early access | General availability |
|---|---|---|---|
| Admins, makers, marketers, or analysts, automatically | - | - | Jun 2022 |
Business value
SMS allows you to quickly communicate with your customers. However, it’s not enough to just send messages out, you also need to act on their responses. Now you can interact with your customers by creating journeys based on their replies to your SMS messages. Easily create custom keywords and add them to your messages and journey branches to continue the conversation with your customers.
Feature details
Allow your customers to respond to your SMS messages. Personalize their experience by defining custom keywords that will guide their journey based on their responses.
- Set up communication keywords in a unified SMS admin experience.
- Define how keywords will be used in the journey.
- Set up a default SMS reply for unrecognized keywords.
