Improve engagement by using journeys to send reminders to respond to a call to action

Important

Some of the functionality described in this release plan has not been released. Delivery timelines may change and projected functionality may not be released (see Microsoft policy). Learn more: What's new and planned

Enabled for Public preview Early access General availability
Admins, makers, marketers, or analysts, automatically Jun 2022 - Aug 2022

Business value

You can now create more action-oriented customer journeys, reminding the customer until they complete the call to action. This feature eliminates the need to create cascading branches that check for the qualifying action after each step or to specify conditions with more than two possibilities. This simplifies not only the journey logic and creation but also analysis when journeys are live.

Feature details

For instance, an abandoned shopping cart journey starts with customers adding items to a shopping cart. Using the reminder feature, if a customer abandons the cart, the journey can remind them to check out and send multiple messages, including messages with certain offers, until they check out. Similarly, a customer that has started registering for a conference can be reminded to complete registration until they finish it or until the registration window closes.

Run-series-until tile including six steps for a loan application submission example.