Data unification

After setting up the data sources, you can unify the data in Dynamics 365 Customer Insights. Data unification includes three steps: Map, Match, and Merge.

The data unification process lets you unify once-disparate data sources into a single master dataset that provides a unified view of your customers. Unification stages are mandatory, and performed in the following order:

  1. Map
  2. Match
  3. Merge

After completing the data unification, you can optionally

Tip

Check out the following video: Getting Started: Creating a Unified Customer Profile.