Connector Type Definition

[This topic is pre-release documentation and is subject to change.]

Data connectors enable Customer Insights to consume different types of data sources, on an on-going basis and at scale. Connectors create, schedule, orchestrate and manage data pipelines. For the initial release, connectors for Azure Storage (blob containers), Dynamics 365 (CRM Online), Microsoft Social Engagement, Exchange Online and Outbound connectors are (or will shortly be) provided. The exact functioning of a connector will largely depend on the nature of its data source and connecting channel.

Connectors that handle dynamic data, including the Outbound Connector, will auto-refresh periodically (typically every 15 minutes by default). After their initial execution, they will only process records that are time-stamped after the previous execution.

Azure Storage Connector

This connector automatically ingests blob containers which contain a comma-separated-values (CSV) data sets and has the following characteristics:

  • Typically each blob is associated to a CSV file which is uploaded to Azure Storage, and filename patterns can be mapped to associated entities.
  • Each blob is typically used to initialize instances of an Interaction or Profile (via a Link) type during the initial read, then periodically updates that entity as that blob is updated.
  • Each column is mapped to an entity property through attribute mappings.
  • Access to the Azure Storage account is secured through the use of Azure Key Vault.

Dynamics 365 (CRM Online) Connector

This connector implicitly understands CRM schemas and entities, enabling CRM entities to be mapped to Profile or Interaction types. After such a mapping, the connector automatically keeps data and metadata changes synchronized between CRM and Customer Insights. Configuration requires CRM Organization Administration credentials.

Microsoft Social Engagement Connector

This connector brings in tweets from Microsoft Social Engagement service.The data is ingested into interaction type. To configure this, you would need Microsoft Social Engagement Administration credentials.

Exchange Online Connector

This connector extracts email and meeting data from Exchange Online and ingests it into interaction types. It also creates links between these interaction types and corresponding profiles that were chosen during configuration. Exchange Online Administrator credentials are needed to configure this.

Outbound Connector

This connector exports Profile and KPI data to a specified Azure blob storage, where this data can be subsequently ingested by another application or service. Each entity instance or KPI will be written as CSV entries in the following blobs:

  • Type definition (metadata) for each entity type will be written to: Metadata/<type>/<Name>/metadata.json
  • Profile instance data will be written to: Profile/<profileName>/year=<yyyy>/month=<mm>/day=<dd>/hour=<hh>/min=<nn>/data.csv, where minutes are in multiples of 15. An additional System_ProcessingTime field is added to each record that indicates when the profile instance was last processed in Customer Insights.
  • KPI data will be similarly written to KPI/<kpiName>/year=<yyyy>/month=<mm>/day=<dd>/hour=<hh>/min=<nn>/data.csv

Each CSV blob have column names as the first (header) row. All values in a single record are comma-separated, with the exception of array types, where multiple values for a single field are semicolon separated.

The Profile scheduler will refresh every 15 minutes by default. The KPI scheduler will run daily to calculate KPIs, which it then exports. The Outbound Connector automatically deletes blobs older than 21 days.

Connector properties

This entity type contains properties that are common to all connector types. Property names appended with asterisks* are required.

Property JSON Type Description
connectorId integer Identifier for the connector (readonly)
connectorName* string Connector name
connectorType* string Valid Connector type, currently [ "None" | "CRM" | "AzureBlob" | "SocialEngagement" | "ExchangeOnline" | "Outbound" ]
displayName string Display name for the connector
description string Description of the connector
connectorProperties* Dictionary<string, object> Collection of additional properties for the connector (see below)
created string (DateTime) Date and time of creation of connector (readonly)
lastModified string (DateTime) Date and time when the connector was last modified (readonly)
state string Current status: [ "Creating" | "Created" | "Ready" | "Expiring" | "Deleting" | "Failed" ] (readonly)
tenantId string Hub name
isInternal boolean True if the connector is internal; otherwise false

Specific connector properties

The property set contained in this type depends upon the connector category, for example Azure Blob, CRM, Outbound, and so on.

AzureBlobConnectorProperties properties:

Property JSON type Description
connectionKeyVaultUrl* string The Key Vault secret URL associated with the blob connection string

CrmConnectorProperties properties:

Property JSON type Description
connectionString string The CRM connection string for the administrator account
organizationId* string CRM Organization ID
organizationUrl* string CRM Organization URL
entities CrmConnectorEntities[ ] CRM entities to synchronize (see below)
accessToken string The on-behalf access token

CrmConnectorEntities properties

Property JSON type Description
logicalName* string logical name of the entity
displayName string Display name for the entity
isProfile boolean True if entity is type Profile

JSON example

    "connectorId": 0,
    "ConnectorType": "Crm", 
    "DisplayName":"Contoso CRM Data Connector", 
    "Description":"Connector Description", 
        "connectorProperties": {
            "connectionKeyVaultUrl": {
                 "organizationId": "357",
                 "connectionString": "Url=;; Password=xxxxxx;",
                 "organizationUrl": ""

MseConnectorProperties properties:

Property JSON type Description
mseEndPointUrl string MSE service URL
searchTopics MseSearchTopic[ ] List of MSE search topics
typeSuffix string Type suffix used while creating interaction

MseSearchTopic properties:

Property JSON type Description
id string MSE search topic ID
name string MSE search topic name

JSON example

    "mseEndPointUrl": "<MSE solution endpoint URL>",
    "searchTopics": [
        "id": "<MSE search topic ID>",
        "name": "<MSE search topic name>",

ExchangeOnlineConnectorProperties properties:

Property JSON type Description
accessToken string access token
customerProfileTypes ExoConnectorProfileType[ ] List of profile types representing customers
employeeProfileTypes ExoConnectorProfileType[ ] List of profile types representing employees
typeSuffix string Type suffix used while creating interactions for emails and meetings

ExoConnectorProfileType properties:

Property JSON type Description
profileName string Profile type name
emailFieldNames string[ ] List of email field names present on the profile

JSON example

    "accessToken": "<MSE solution endpoint URL>",
    "customerProfileTypes": [
        "profileName": "<profile type name>",
        "emailFieldNames": [ "<email field name>" ],
    "employeeProfileTypes": [
        "profileName": "<profile type name>",
        "emailFieldNames": [ "<email field name>" ],
    "typeSuffix": "<Type suffix used while creating interactions for emails and meetings>"

OutboundProperties properties:

Property JSON type Description
entityList OutboundTypeDefinition[ ] List of profile and kpi types that is exported
outputBlobSASUri string Blob SAS URI that contains the exported data

OutboundTypeDefinition properties:

Property JSON type Description
entityType string valid type, [ "Profile" | "Kpi" ]
entityName string profile type name or kpi type name
fieldNames string field names on profile or kpi that are exported

JSON example

    "entityList": [
        "entityType": "<Profile | Kpi>",
        "entityName": "<profile type name or kpi type name>",
    "fieldNames": "<field names on profile or kpi>",