Query and edit an organization theme

Applies to Dynamics 365 for Customer Engagement apps version 9.x

You can define and apply visual themes for an organization. This provides a supported way to apply an organization’s logo and color choices to the application. You can create a custom theme for your application by making changes to the default colors and visual elements provided in the un-customized Dynamics 365 for Customer Engagement Customer Engagement system. For example, you can create your personal product branding, add a company logo and provide entity-specific coloring. The theme colors are applied globally throughout the application, with the exception of some legacy areas.


This feature was introduced in Dynamics CRM Online 2015 Update 1 and CRM 2016 (on-premises).

Theme customization is supported in this release only for the web application. The changes made for an organization's theme are not included in solutions exported from the organization. You can define multiple themes, but only one can be set and published as the default theme.

Video: Theming in Microsoft Dynamics 365 for Customer Engagement

Query the current theme

You may need to query the current theme using client-side code if you have a solution with HTML web resources which you want to adapt to theme choices made for an organization. You can use the following query with the Web API to retrieve that information.


GET [Organization URI]/api/data/v9.0/themes?$filter=isdefaulttheme eq true&$select=defaultentitycolor,defaultcustomentitycolor,controlborder,controlshade,selectedlinkeffect,globallinkcolor,processcontrolcolor,headercolor,logotooltip,hoverlinkeffect,navbarshelfcolor,navbarbackgroundcolor


HTTP/1.1 200 OK  
Content-Type: application/json; odata.metadata=minimal  
OData-Version: 4.0

    "@odata.context": "[Organization URI]/api/data/v9.0/$metadata#themes(defaultentitycolor,defaultcustomentitycolor,controlborder,controlshade,selectedlinkeffect,globallinkcolor,processcontrolcolor,headercolor,logotooltip,hoverlinkeffect,navbarshelfcolor,navbarbackgroundcolor)",  
    "value": [  
            "defaultentitycolor": "#001CA5",  
            "defaultcustomentitycolor": "#006551",  
            "controlborder": "#CCCCCC",  
            "controlshade": "#F3F1F1",  
            "selectedlinkeffect": "#B1D6F0",  
            "globallinkcolor": "#1160B7",  
            "processcontrolcolor": "#D24726",  
            "headercolor": "#1160B7",  
            "logotooltip": "Microsoft CRM",  
            "hoverlinkeffect": "#D7EBF9",  
            "navbarshelfcolor": "#DFE2E8",  
            "navbarbackgroundcolor": "#002050",  
            "themeid": "f499443d-2082-4938-8842-e7ee62de9a23"  

More information: Query Data using the Web API.

Edit and publish theme data

A theme is created by using the customization tools in the UI, without requiring a developer to write code. Details about how to apply these customizations can be found in Change the color scheme or add a logo to match your organization’s brand.

Most theme data is stored within the Theme entity. Customized colors for specific entities is included in the EntityMetadata.EntityColor property. This data is exported with the entity if the entity is included in a solution.

The following table describes the Theme entity attributes that are valid for update and contain data that is applied by the theme:

Schema Name Type Value of default theme Description
AccentColor String #E83D0F The Unified Interface secondary theme color to be used on the process control.
BackgroundColor String #FFFFFF For internal use only.
ControlBorder String #BDC3C7 The color that controls will use for borders.
ControlShade String #FFFFFF The color for controls to use to indicate when you hover over items.
DefaultCustomEntityColor String #00CCA3 The default custom entity color if no color is assigned.
DefaultEntityColor String #666666 The default color for system entities if no color is assigned.
GlobalLinkColor String #1160B7 The color for links, such as email addresses or lookups.
HeaderColor String #1160B7 The color for header text, such as form tab labels.
HoverLinkEffect String #E7EFF7 The color that commands or lists will use when you hover over the items.
ImportSequenceNumber Integer null Sequence number of the import that created this record.
IsDefaultTheme Boolean True The default value for a custom theme is false.
LogoId String null The name of a web resource to use as a logo. Recommended dimensions are a height of 50 pixels and a maximum width of 400 pixels.
LogoToolTip String Microsoft Dynamics 365 for Customer Engagement The text that will be used as the tooltip and alt text for the logo.
MainColor String #3B79B7 The Unified Interface primary theme color to be used on main command bar, buttons and tabs.
Name String CRM Default Theme The name of the Theme entity.
NavBarBackgroundColor String #002050 The primary navigation bar color.
NavBarShelfColor String #DFE2E8 The secondary navigation bar color.
OverriddenCreatedOn DateTime null Date and time that the record was migrated.
PageHeaderBackgroundColor String #E0E0E0 The page header background color.
PanelHeaderBackgroundColor String #F3F3F3 The panel header background color.
ProcessControlColor String #41A053 The primary color for process controls.
SelectedLinkEffect String #F8FAFC The color that commands or lists will use to indicate selected items.
TransactionCurrencyId Lookup null Exchange rate for the currency associated with the Theme with respect to the base currency.

After you have applied changes, use the PublishTheme Action or PublishThemeRequest class to make one of the theme records the current theme.

Exporting and importing themes

Because themes aren’t included as part of a solution, if you want to transfer themes from one organization to another you can use the Configuration Migration tool to generate a schema, export the theme data, and import it into a different organization. For details about how to use this tool, see Move configuration data using the Configuration Migration Tool.

See also

Theme Entity
Create a theme
Developers guide to customization for Microsoft Dynamics 365 for Customer Engagement