Create an inbound customer journey
Applies to Dynamics 365 (online), version 9.x
[This topic is pre-release documentation and is subject to change.]
An outbound customer journey is one that starts with a segment made up of contacts that are already included in your Dynamics 365 database, so an outbound journey usually starts by sending out marketing emails to the members of a segment. An inbound journey seeks to attract new, unknown contacts, so an inbound journey typically starts with a landing page that new contacts use to register for a newsletter, download, or some other perk. You'd typically promote your inbound campaign by running ads and posting links on social media.
Though messaging and promotion strategies are typically quite different for an inbound campaign compared to an outbound one, you design inbound customer journeys in Dynamics 365 by using the same basic tools as you would to create an outbound customer journey (as we've seen in several previous exercises). The most important difference is that you typically start an inbound customer journey with a landing page or event instead of a segment. In this configuration, all contacts (both new and existing) who submit the form from the landing page or register for the event immediately start down that journey.