Define activity maps to view real-time data

Using activity maps, you can view real-time posts by geographical location on an easy-to-understand map. You can further view these posts in Analytics to understand more details and associated metrics.

Important

You can only visualize those posts on an activity map that have location data for posts or authors. More information: See the locations for the posts, Analyze the sources for the posts

Role privileges

Every user can create activity maps in Microsoft Social Engagement, regardless of user role or license type. Activity maps are saved and displayed separately for every user. You can only view the activity maps you create.

Create an activity map

  1. Go to Activity Maps.
  2. On the Activity Maps pane, click the Add button Add button.
  3. Enter the details on the Activity Maps Details page.

    • Name: Enter a name for the new activity map.

    • Default time span: Select the default time span for which you want to view the posts for this activity map. You can change this value at any time, even when you view the map. Options: Past 30 minutes, Past hour, Past 12 hours, Past 24 hours.

    • Default map type: Select the default type of the map that you want to view when you open this activity map.

      • Buzz map: Displays the volume of posts in various locations.

      • Sentiment map: Displays the sentiment values for the conversations, based on the location.

    • Filters: Select the filters you want to create the activity map from. You can use All Search Topics or choose Change Edit button to select filters. More information: Get relevant data using filters

      Important

      Make sure that your data set contains posts that the activity map can display. If you configure an activity map that has a data set that doesn't include location information (for example, if you filter only by Blogs, which don't support location data), the activity map won't display any data.

  4. When you're done, click Save.

Tip

To edit an activity map, open the map details and repeat from step 3.

View an activity map

Important

If you have not created any activity maps, no maps will be displayed for you. More information: Create an activity map

  1. Go to Activity Maps.

  2. From the list, select the activity map, and then click the globe button Globe to see the default view of the selected activity map.

  3. Single posts are repesented in smaller shapes than post clusters.

An outline indicates how old a post or cluster is. New posts show a circle. The older the post, the smaller the outline.

The Sentiment map additionally shows the colors and shapes for the corresponding sentiment values of the posts.

  1. Click Posts on the right side of the map to view the list of posts for the map.

    Tip

    Choose any data point on the map to view the posts corresponding to that area.

  2. Click Insights on the left side of the map to view the phrases for the trending conversations.

Note

Posts deleted or edited from any other area of Social Engagement will have applicable changes reflected in the map you are viewing in real time. For example, if you are viewing a sentiment map for a location that has a post with neutral sentiment value, and you or any other Social Engagement user edits this post’s sentiment as positive from another application area, say Analytics. Then, the new positive sentiment value will be reflected for this post on the map. You will no longer see the sentiment value as neutral for this post. More information: Understand the public perception using sentiment analysis

Tip

Use the buttons in the lower-left corner of the map to zoom in or zoom out of the map.

Sample activity map

Activity map in Social Engagement

View and understand sentiment values on an activity map

  1. Go to Activity Maps.

  2. From the list, select the activity map, and then click the globe button Globe.

  3. In the header area, click Sentiment map if sentiment map is not your default view.

  4. Read the sentiment values on the activity map: green with upward-facing triangle for positive sentiment, red with downward-facing triangle for negative, and gray with a diamond shape for neutral sentiment.

    Tip

    In the header section, the sentiment map denotes the legend in detail. Select the appropriate button in the sentiment filter widget (next to the map legend) to filter the activity map for a specific sentiment value and view it.

    Click the green button Positive sentiment to view only positive sentiment, the red button Negative sentiment to view negative sentiment, and the gray button for neutral sentiment Neutral sentiment. You can select more than one value.

    When you select a specific sentiment value—for example, Positive—only posts with positive sentiment will be displayed on the map, and the positive sentiment button on the header shows 100%. All KPIs and charts will be filtered by the selection you make on the sentiment filter.

    When you select all three of the sentiment values, respective percentages for all the sentiments will be displayed. More information: Understand the public perception using sentiment analysis

View and edit posts on an activity map

  1. Go to Activity Maps.

  2. From the list, select the activity map, and then click the globe button Globe.

  3. On the right side of the map, click Posts.

  4. Select the post from the list, and then perform the required actions. More information: Work with posts

Understand the posts peaks on an activity map

Activity maps display up to 5,000 posts at a time. If your data set contains more fresh posts per hour (or for the selected time span), and the total posts cross the peak value of 5,000, older posts automatically disappear from the map’s display and you always see the latest ones. In this scenario, the header section of the activity map displays a clickable notification Exclamation mark that provides the current visualization details.

View conversation insights on an activity map

Understand the top and trending phrases of the current conversations that you’re interested in. Watch these further or work on these as required for your business. More information: Set up searches to listen to social media conversations, Get connected to the social conversation using Microsoft Social Engagement

Tip

Phrases are refreshed when you update the data set or add a new filter.

  1. Go to Activity Maps.

  2. From the list, select the activity map, and then click the globe button Globe.

  3. On the left side of the map, click Insights.

  4. View the trending phrases from the Phrases widget. More information: Find out what people are talking about

Filter a specific area of an activity map

Filter a specific area of your activity map to have a focused view and perform any required actions.

  1. Go to Activity Maps.

  2. From the list, select the activity map, and then click the globe button Globe.

  3. In the header area, click the Area filter button Area filter.

  4. Use the rectangular selector to focus on a specific area of the map.

  5. View the real-time data for this area, and perform any required actions.

    Note

    You can zoom in on this area by clicking the magnifier button Search button.

  6. When you’re done, click the area filter button again to disable it, or click Area filter disable at the top of the selector.

View an activity map’s data in other areas of Social Engagement

View the data set selected for an activity map in other areas of Social Engagement to further understand the details and arrive at any required metrics. Click the More options with current filters button More options with current filters in the header of an activity map.

More information: Open a data set in other areas of Social Engagement

Delete an activity map

If you don't want to use an activity map anymore, you can delete it from your list.

Important

Deleting a activity map doesn’t affect your post quota because you only delete the maps/visualization, but not the posts themselves. More information: Work with posts

  1. Go to Activity Maps.

  2. Select the activity map, and then click the Delete button Delete button .

  3. Confirm the deletion.

View an activity map on a large screen

View an activity map on a large screen, in full-screen mode. You can display this large screen at prominent places as appropriate for your business to demonstrate the trends about your products, brand, or organization.

Note

You can display an activity map on a large screen without a need for any user interaction for 30 days. After 30 days, you need to sign in again.

  1. Go to Activity Maps.

  2. From the list, select the activity map to view, and then click the globe button Globe.

  3. On the lower right side of the map, click the Open the activity map in full screen button Full screen enable.

    Note

    • You can hide the header for a better view of the map. Click the Collapse header button Header collapse to hide.
      • To exit full screen, press escape or click the Exit full screen mode button Full screen disable.

See Also

Get relevant data using filters
Get started with Social Engagement
Analyze social data using widgets
Keep track of live data streams with Social Center