Gain insights from public conversations

View detailed content analytics on the Conversations page. Using the Conversations page, you can understand data like the most-used phrases, their volume, sources these conversations are coming from, and sentiment involved.

Go to this page from Analytics > Conversations.

Static widgets on the Conversations page

Widget name What it displays Metrics
Phrases The top phrases by volume/trend and sentiment. - Volume of posts containing a phrase
Phrases History Top phrases by volume over time. - Top phrases
- Phrases history by volume
Trending Phrases Significant phrases in the current data set , as compared to the significant phrases in the previous five time frames. - Volume of posts containing a phrase
- Trend
Sources Top five sources based on the volume of posts. - Volume
- Percentage of volume as compared with the total volume of posts in the data set
- Trend
Phrases on <Top Source> Significant phrases on the top source (when compared to all sources), based on the volume of the phrases on the source.

If only one source is filtered, the volume of phrases shown is based on the volume in the current time frame.
- Post volume in the current time frame
Languages The top five languages based on the volume of posts that used these languages. - Name of the language
- Post volume
- Percentage of volume as compared to all posts in your data set
- Trend

Dynamic widgets on the Conversations page

Widget name What it displays Metrics Display conditions
Sentiment Sentiment index and sentiment values: positive, negative, or neutral. - Sentiment score
- Volume
- Trend
- The current filter is a search topic, not All Search Topics or a category.
- The rules in the current search topic contain at least one of the available sentiment languages.
Location Insights Markers for posts that include location information. - Volume of posts from different locations - The rules in the current topic contain at least one of the sources that support location information.
Twitter Hashtags List of the Twitter hashtags that were found most often in the posts of your current data set. - Hashtag
- Volume of posts containing the hashtag
- Trend value for the hashtag
- Your current data set contains Twitter posts that provide hashtags in the post contents.
Twitter Mentions List of the mentioned Twitter accounts that were found most often in the posts of your current data set. - Author name
- Volume of posts mentioning this author
- Trend value for the number of mentions of this author
- Your current data set contains Twitter posts that mention an author in the post contents.
Intention Tags Distribution of the intention tags in your current data set. More information: Work with tags - Total number of posts with intention tags
- Number of posts per intention tag
- Trend per intention tag
- At least one post in your data set contains an intention tag.
Tags Distribution of custom tags in your current data set. The Full view mode offers the top 100 tags.

Intention tags are not included in the Tags widget. They are only displayed in the Intention tags widget.
- Total number of posts with custom tags
- Number of posts per custom tag
- Trend per custom tag
- At least one post in your data set contains a custom tag.
Sentiment Sentiment index based on the type of sentiment: positive, negative or neutral. - Sentiment index
- Volume
- Trend
- Your data set contains at least one post with positive or negative sentiment value.
Authors The normal view of this widget showss the top five authors and the sources, based on the volume of their posts.

Click Full view Full view button at the top right to expand the widget to Full view mode.

Full view mode shows additional details about the 100 most-active authors and their posts. Full view mode also has a Delete button Delete button that you can use to delete a selected author and the author’s posts. You must have the Power Analyst or Administrator user role to delete an author.

To add a filter for multiple authors at the same time, select the check boxes on the left side of the list for all authors that you want to include. Then click Include in the list header.

To remove an author from the authors filter, select the check boxes on the left side of the list for all authors that you want to remove from the filter. Then click Exclude in the list header.
Metrics in normal view

- Author name and profile picture (if available)
- Source from where the author has posted
- Trend value for the authors

Metrics in Full view

- Author name and profile picture (if available)
- Source
- Number of posts
- Trend
- Sentiment
- Reach
- Location
- Language
- Time when the latest post was posted
- Delete button
- Twitter Hashtags and Twitter Mentions widgets don’t display. You can hide them by applying a Source filter for other sources than Twitter.
Caution

Once you delete an author, the author’s previous posts are no longer available in the solution’s database. The posts are permanently deleted. No new posts from this author will be acquired in the future.

See Also

Analyze social data using widgets
Understand widgets on the Overview page
Understand the public perception using sentiment analysis