Stay up to date with alerts

Create email notifications that are automatically sent to a group of recipients when triggered. There are two types of alerts, both based on a set of filters and search topics. Alerts are user-specific, and every user role can create them. Manage your existing alerts in the Message Center. You can choose from two alert types:

  • Post alert: An email notification is delivered to all specified email addresses within a few hours if any new posts match the selected filters. A summary email is delivered directly to your email account.

  • Trend alert: An email notification is delivered to all specified email addresses within a few hours if the volume of posts for any source exceeds the statistical expectation. A trend alert notifies you only if there are significant changes in post volumes that match the filters that you defined for an alert.

The configuration of alerts that you create is visible only to you. Other recipients of the alert that you add to the alert configuration won't be able to see or edit your alert configuration. Alert emails contain a link to the data set that matches the posts that triggered the alert email. Choose this link to open and review the content in Social Engagement.

View the list of your alerts

To review the alerts that you created, go to Message Center. The information that you'll see about each alert is explained in the following table.

List entry / symbol What it means
Alert symbol Indicates whether the alert is enabled or paused. A gray symbol means that the alert is inactive. An orange symbol means that the alert is active.
Alert name Name you provided while setting up the alert.
Alert type Type of alert you set up.
Delete button Delete button Delete an existing alert from the list if you no longer need it.

Create an alert

A simple way to create an alert is directly from within your analysis. Filters and parameters that you defined for the current view will be filled in for you. You can create an alert from every section on Analytics. You can also go to the Message Center and create an alert. More information: Explore more options with your data set

  1. Go to the Message Center.

  2. In the Alerts pane, click the Add button Add button.

  3. In the alert configuration dialog box, enter a name (up to 128 characters) for your alert.

  4. Select the status of your alert. If you want to get notified right away, select Active. If you prepare the alert for a specific event in the future and plan to activate it later, select Inactive.

  5. Select the alert type to create:

    • Post Alert to receive an alert if a post matches your filters. For post alerts, select the No duplicates check box if you don't want to be informed when the same content appears in multiple sources.

    • Trend Alert to receive an alert if the post volume exceeds the statistical expectation for your filters. For trend alerts, select the sensitivity of your alert by selecting from the options.

  6. Optionally, edit the data set or add more recipients for your alert.

  7. Click Save.

Change or delete an alert

You can edit or delete any alerts that you created in the Message Center. Any changes in the alert configuration are applied immediately.

Tip

You can't change the alert type after you create a new alert. However, you can always edit and update the data set, recipients, and name for an existing alert.

You can set an alert's status to inactive or reactivate an inactive alert at any time. Recipients of an inactive or deleted alert will no longer receive the notification from this alert.

If the alert configuration gets updated after an alert email was sent, all links in the alert email will match the updated configuration.

Change an alert

  1. Go to the Message Center.

  2. Select the alert that you want to edit.

  3. In the Alert Details pane, edit the values that you want to change.

  4. To save your changes, click Save.

Delete an alert

  1. Go to the Message Center.

  2. In the Alerts pane, find the alert that you want to delete, and then click the Delete button Delete button.

  3. Confirm the deletion.

Note

If an alert has been deleted, links in the alert email will redirect to Analytics > Overview with your default time frame selected.

Set a trend alert's sensitivity

After you create a trend alert, you may find that you're receiving too many (or too few) notifications. You can adjust the sensitivity to more precisely trigger the level of alerts.

Trend alert triggers are based on the number of posts and the average number of posts from the past five similar time frames. The average number of posts has a standard deviation.
Sensitivity defines how many times the standard deviation is stacked on top of the average number of posts to trigger an alert.

When you work with a trend alert, you can select from five sensitivity settings.

Sensitivity Condition to trigger a trend alert
Very low Post volume > (4 × the standard deviation) + average number of posts.
Low Post volume > (2.5 × the standard deviation) + average number of posts.
Balanced Post volume > (1.66 × the standard deviation) + average number of posts.
High Post volume > (1.25 × the standard deviation) + average number of posts.
Very high Post volume > standard deviation + average number of posts.

See also

Get started with Social Engagement
Use filters to see relevant data
Explore more options with your data set