Microsoft Social Engagement vs. Dynamics 365 Market Insights

Key difference

Customers are indicating that they need a solution that provides social and web insights rather than limited social listening capabilities. To keep up with the evolving advancements of the industry, Dynamics 365 is investing in AI capabilities to combine insights from social media and Bing search. We recommend that Microsoft Social Engagement customers try the public preview of Microsoft Dynamics 365 Market Insights. Dynamics 365 Market Insights is an application that can help businesses gain insights and increase its market by monitoring external information sources, such as social media and trending search terms on the web. Unlike other solutions in the market, this application provides social and web insights, along with AI-powered sentiment and intent analysis features. This helps businesses understand their customers, build their brand, gain competitive advantage, and support their unique needs.

Market Insights app ecosystem

Capability differences

Capabilities will continue to evolve--please refer to the Release Notes for the latest insight into capabilities.

Search insights

Know what your customers are saying, seeking, and feeling by acquiring audience insights from Bing search. Access demographic and historical insights to align marketing and product development activities. Turn these insights into actions by developing targeted campaigns.

Search Insights Capabilities Market Insights Microsoft Social Engagement
Web age demographics Yes No
Web gender demographics Yes No
Web average search trends Yes No
Web volume search trends Yes No
Web search intent analysis Yes No
Web search topic analysis Yes No
Web search theme analysis Yes No

Social insights

Listen to what customers and competitors are saying, and track how their sentiment changes over time through automatic sentiment analysis and conversation analytics. Leverage the power of artificial intelligence (AI) to detect intent within social posts and help you identify new leads or respond to service questions.

Social Insights Capabilities Market Insights Microsoft Social Engagement
Sentiment analysis Yes Yes
Intent analysis – purchase, complaint, info, and support Yes Yes
Social trends – volume and average Yes Yes
Location insights Yes Yes
Trending phrases Yes Yes
Topics and themes Yes No
Predicted reach and virality Yes No
Mentions – location and people Yes No

Brand reputation

Use machine learning to tweak sentiment detection in a way that’s tailored to your organization. Identify, track, and engage with individual influencers and experts on social media so you never miss a post from an influencer.

Brand Reputation Capabilities Market Insights Microsoft Social Engagement
Social Center Yes Yes
Activity maps Yes Yes
Author insights Yes Yes
Publish responds to posts Yes Yes
Top fans and critics Yes Yes
Positive and negative phrase insight Yes Yes
Phrase cloud Yes Yes

Social care

Give service agents the information they need, and automate case routing, so they can spend more time addressing customer needs. Detect and create alerts based on sentiment and trends to proactively identify service issues.

Social Care Capabilities Market Insights Microsoft Social Engagement
Link posts to cases in Dynamics 365 for Customer Service No Yes
Post assignments No Yes
Customizable alerts No Yes
Author insights No Yes
Top fans and critics No Yes

Social Selling

Empower your sales people to sell more by leveraging social media. Sales teams can gather intelligence, source new leads, and build credibility. Source high-quality leads to identify and act on buying signals, and then create new leads based on social posts.

Social Selling Capabilities Market Insights Microsoft Social Engagement
Link posts to leads in Dynamics 365 for Sales No Yes
Social Selling Assistant No Yes

Next steps

Use Dynamics 365 Market Insights to capture AI-powered insights from social channels and Microsoft’s unique web and search data sources. Gather actionable insights on your brands, customers, competitors, and market. Gain a competitive edge by staying on top of market trends as they unfold. Respond faster based on what customers are saying, seeking, and feeling.

Engage with us in the Market Insights Community forum or email us directly at with any other questions or concerns.

Try the public preview and prepare to transition.
Visit the release notes for more information about capabilities.