Find out what's covered by sources

Social Engagement provides a number of sources so you can keep track of conversations on your social media. Social Engagement covers multiple sources where you can track public posts, and publish messages and replies. All sources can be filtered in Analytics for an up-close look at your data. Find out what is covered by using the following available sources.


Create keyword rules for full coverage for blog posts from Tumblr, broad coverage of blog posts from WordPress, and for blog posts from a third aggregated blog source, including a variety of blogs that range from blog aggregators like to small single-site blogs. If you want to update existing search topics to include the extended coverage of the blog's source, you can edit your existing keyword search rules.

Custom sources

Get full coverage of public RSS or Atom feeds added in your custom source groups. Gather all posts from a previously created group of custom sources by creating a custom source rule. You can also create a keyword rule to filter by keywords.


Posts and comments published on Disqus are available for keyword searches.


Monitor posts and comments on Facebook pages without age restriction or geographical restriction that are added to your Facebook page rules. You can also gather private messages, including attachments, for Facebook pages if you add a social profile and explicitly allow the acquisition of private messages.


Facebook groups, unpublished page posts (formerly known as dark posts), ads, and status updates are not available for monitoring or engagement at this time. As of February 6, 2018, author information for Facebook posts is only available if you add a Facebook page profile for every page you own and keep their interaction tokens valid.

To add a Facebook page rule, see Add a Facebook pages rule.

To add a private messages rule for Facebook pages, see Add a private messages rule.


Keyword rules for forums are available to give you broad coverage of forum posts and comments.


After you add an Instagram account to a social profile in Social Engagement, you need to allow the data acquisition for that profile. After you allow the data acquisition, you can configure search topics that contain Instagram as a source. You can create a keyword search rule for #hashtags to receive posts from Instagram.


Instagram is a listening source only. You will not be able to engage on Instagram from within Social Engagement. #Hashtags are mandatory to search Instagram accounts by using keyword rules. More information: Manage social profiles


Create LinkedIn page rules to gather posts and comments on your own LinkedIn Organization Pages, also known as LinkedIn Company Pages. After a page admin has added the social profile and shared it with other users, they can like posts and reply to posts and comments on behalf of the LinkedIn Organization Page from within Social Engagement.


Create keyword rules for news posts from news publishers. This source can find posts in English, French, German, Spanish, and Portuguese. News posts are available for search topic rules.


Posts and comments published on Reddit are available for keyword searches.


Gain full coverage of public tweets on Twitter by creating a search topic with a Twitter profile rule or a keyword rule. You can also gather direct messages, including attachments, if you add a social profile and explicitly allow the acquisition of private messages.

To add a Twitter rule, see Add a Twitter rule.

To add a private messages rule, see Add a private messages rule.


Video posts and comments published on YouTube that mention a configured search term and match the configured search languages are available for keyword searches.

Video posts and comments on specific YouTube channels are available in YouTube rules. Please keep in mind that videos often get a lot of comments, which can cause you to exceed your monthly post quota.

Privacy notice

Microsoft Social Engagement uses Microsoft Cognitive Services to detect the language of the content in private messages from Twitter and Facebook pages. To detect the language, only the title and content of private messages are sent to Microsoft Cognitive Services. The title and content of private messages are not stored in Microsoft Cognitive Services. Review the privacy statement for Microsoft Cognitive Services.

See also

Set up searches to listen to social media conversations
Refine your search rules to find relevant content