Get to know your filters

You can edit or remove filters from your analysis at any time, and the charts, lists, and key performance indicators (KPIs) will adapt to your selection. Filters that you define remain on the different pages of Analytics and adapt if select specific data points to drill down into more detailed analysis. Different filters are available for different interaction areas. Click the Filter button Filter button to expand and see options that are available for each filter.


You'll only see available filters when you configure your data sets. Some filters aren't available in an area because they're based on metadata that you change after the post has been acquired, either manually or through workflows. More information: Avoid conflicting filter combinations


Add keywords that must appear in posts to make them available for analysis. You can add entire phrases or single terms. If you add a comma-separated list of phrases or terms, the commas are treated as Boolean OR connectors and will add multiple keyword filters. Common characters are accepted, in addition to the special characters @, #, and $. Your analysis narrows your results to posts that contain the keywords that you've entered in your keyword filter.


Select the provided sources or custom sources that are active in your current analysis. Your analysis shows results from the sources that you selected in your filter. More information: Find out what's covered by sources


Choose from the list of active search languages to focus your analysis on one or more languages. Your analysis shows results from the languages that you selected in your filter.


Filter your posts by sentiment value. You can select positive, negative, or neutral.

Sentiment status

Select between system-rated and manually edited sentiment values. Distinguish whether a sentiment value was calculated by the sentiment algorithm or edited by a user. Confirming or changing a sentiment value for a post is considered to be a manual edit. You can limit your data set to see only posts that have the selected sentiment status.


Social Engagement takes an author’s network size into account to determine the potential size of an author's influence. Social Engagement maps the author's potential influence to reach values that allow segmentation of authors' reaches for Twitter.

Choose a value from 1 to 5, where 1 is the lowest reach and 5 is the highest reach.

Your analysis narrows your results to posts that come from authors who have the reach that you defined in your filter.


To filter your data for posts from specific locations, add locations or location groups to this filter. To see the list of available locations, start typing the first letters in the input field. You can add filters to the level of countries/regions. Filtering at the city level is not supported. Your analysis narrows your results to posts that contain location data, where the location data corresponds to the filter that you added.

Location type

Choose the type of location data that you want to include in your current data set. Analyze posts that have been published in a certain country or region (post location) or by authors from a certain country or region (author location). Select post location, author location, or both.

If you select both location types in the filter and a post contains both types, it will account for the post location over the author location. If only one location type is selected, the same post will show up in either selection.


Some posts might have no location assigned if a location wasn't shared by the author.

Author tags

Filter posts by author tags. Author tags are a convenient way to quickly create groups of authors to see what they are discussing. You can also exclude author tags from this filter. This is a convenient way to create data sets which exclude a tagged group of authors. For example, if there are regulations that don't allow the processing of data for minors, you can tag authors that are minors and exclude them in the data set that you analyze or process in other ways.


Filter posts by author names. Any author name is available for filtering if the author published at least one post. Start typing the author name to see suggested author names from your solution's database. When you filter by author, only posts from the selected authors remain in your data set and widgets display.

Post type

Select from Post, Reply, Share, or Private message to narrow your data set to see the results for the selected post types.

Post: Single posts that were published as status updates.

Reply: Posts that reference a parent post (reply on Twitter, comment on Facebook).

Share: All posts in your data set that are shares on Facebook or retweets on Twitter.

Private message: All posts that are direct messages sent to a social profile. Additionally, the acquisition of private messages must be allowed in the social profile and a private messages rule must be set up to capture them.


Narrow your data set to show posts that are coming from either the owner or audience of a Facebook page. You can choose to see posts from Facebook pages that were either published by the owner of a Facebook page or from other people posting on this Facebook page.


The assignee filter narrows your data set to show only posts that are assigned to the selected user or group. You can enter any user or group that is assigned a post in Social Engagement. Start typing a name to see suggestions. You can also specify whether you want to include posts assigned to any groups that the Assignee is a member of.


Narrow your data set to see only posts that are assigned the selected labels. You can also exclude labels when you apply the labels filter to find posts that don't have a specific label. Any label that an administrator defined in Settings > Global Settings > Labels is available as a filter value.

Find posts that either are or aren't linked to a Dynamics 365 record.

Post Tags and Intentions

Find posts that match one of the available intention tags or custom tags.

See also

Use filters to see relevant data
Analyze social data using widgets