What's new in Social Engagement

Welcome to Social Engagement. Here's a list of features we added recently.

If you're new to Social Engagement, see Get started with Social Engagement.

For a detailed list of improvements and bug fixes for the latest release, see our blog.

For important, late-breaking information and a list of known issues, see the Social Engagement Readme.

Social Engagement 2017 Update 1.8

Microsoft Social Engagement extends listening and engagement capabilities to LinkedIn Organization Pages you administer, so you can interact with your company's audience and analyze the data from your pages directly in Microsoft Social Engagement.

Listening and engagement on LinkedIn Organization Pages

Social Engagement now lets you search for all posts and comments on your own LinkedIn Organization Pages, also known as LinkedIn Company Pages. You can add any LinkedIn Organization Pages you administer as social profiles in Social Engagement. After a page admin has added the page and shared it with other users, they can like posts and reply to posts and comments on behalf of the LinkedIn Organization Page from within Social Engagement.

More information: Add a LinkedIn Page rule

Service and product improvements

For a detailed list of improvements and bug fixes for the latest release, see our blog.

Social Engagement 2017 Update 1.7

Listening and engagement on YouTube

Get in touch with your audience on YouTube directly from within Social Engagement. Users with at least a Responder interaction role can now rate and reply to videos and comments on YouTube. You'll need to add a social profile for YouTube under Settings > Social Profiles, or get a YouTube profile shared with you before you can interact on this source.

Additionally, Social Engagement extended the listening capabilities and is now capable of acquiring video posts and comments on YouTube channels. Any user with permission to create search rules can create YouTube rules under any search topic and add YouTube channels to gather posts and comments from. More information: Add a YouTube rule

Keyword-based searches on the video source continue to reside under the keywords rule and now also contain comments for actively discussed video posts.

Service and product improvements

For a detailed list of improvements and bug fixes for the latest release, see our blog.

Social Engagement 2017 Update 1.6

Improved base model for sentiment analysis

To improve and refine the base sentiment model, we've modified the machine learning process and added training data. You don't have to do anything to benefit from these improvements. If you activated adaptive learning for your organization, all the edits you've made to sentiment values will automatically be applied to the improved base model.

Improved load-balancing for data acquisition

Performance and reliability are key to providing a stable data acquisition pipeline that can handle massive amounts of data all day, every day. Emerging trends or events often generate a significant number of posts on social media. To make the data acquisition service even more reliable and stable, we've improved the way the system handles these varying volumes of data.

Service and product improvements

For a detailed list of improvements and bug fixes for the latest release, see our blog.

Social Engagement 2017 Update 1.5

Service and product improvements

We've addressed service and product improvements with this release. For changes we've made to the user experience, please see this detailed blog post.

Additionally, we've continued our ongoing investment to make Social Engagement more accessible. With the current release, Social Selling Assistant within Social Engagement supports keyboard navigation and screen readers on mobile and desktop devices.

Social Engagement 2017 Update 1.4

Engagement Analytics with Power BI

We've added an Engagement Analytics report to our recently introduced Power BI content pack for Social Engagement. Along with the previously released Engagement Performance and Team Performance reports, the Engagement Analytics report gives you additional insights about your engagement on social media by using metrics based on location, sentiment, tags, and authors. The data model is also enhanced to include these additional dimensions, giving you more power to explore and analyze your Social Engagement data.

More information: Get the Microsoft Social Engagement content pack for Power BI

Improved usability in Social Selling Assistant

The Social Selling Assistant user experience got its first polishing pass, and now the Done button appears next to the other actions at the bottom of the card.

We aligned the forms in Social Selling Assistant configuration and the Social Engagement Settings page User Preferences with industry standards. Now when those forms are edited, the Save and Cancel buttons appear at the bottom of the input form. Additionally, the main navigation contains a direct link to the Post view in Analytics, filtered for private messages, so you can get to your customers' messages in a single click.

More information: Work with the Social Selling Assistant

Social Engagement 2017 Update 1.3

Power BI content pack for Social Engagement

Social Engagement introduces the Power BI content pack to get insights about your engagement and team performance on social media. This content pack is designed specifically for community managers, providing performance metrics for engagement actions taken from within Social Engagement. Track metrics, such as the number of actions taken and average response times, and get visibility into the performance of each member of your team. Power BI automatically creates the dashboard and generates reports that give you a great starting point for exploring and analyzing your Social Engagement data.

More information: Get the Social Engagement content pack for Power BI

Conversation view for private messages and Twitter replies

Starting with this update, Social Engagement shows you any conversation that involves private messages (on Facebook or Twitter) or Twitter replies between a customer and one of your social profiles. The back and forth conversation between two authors shows the latest post at the top along with the two authors, including the one who belongs to your team and answered as your social profile. This view also shows all the team members who answered as that social profile.

More information: See the conversations with an author

Social Engagement 2017 Update 1.2

Get insights with the Social Selling Assistant

The Social Engagement Social Selling Assistant introduces Get Insights, a new recommendation type you can use to get recommendations for posts about your customers, competitors, and other topics of interest so you can stay on top of the latest developments.

More information: Personalize the Social Selling Assistant, Empower your salespeople with the Social Selling Assistant

Engagement history contains user information

The engagement action history now shows the name and profile picture of the Social Engagement user who performed the action in Social Engagement.

More information: Publish and react to posts

Social Engagement 2017 Update 1.1

Sell more with the Social Selling Assistant

Social Engagement introduces the Social Selling Assistant to empower your salespeople to sell more by leveraging social media. With this application, your salespeople get personalized and smart recommendations for posts to share on their social networks to increase their social presence, gain trust from their followers, and generate more leads.

You can access the Social Selling Assistant from within Social Engagement and install it from Microsoft AppSource into your Microsoft Dynamics 365 for Sales application. The AppSource app adds a new dashboard that contains the Social Selling Assistant. Salespeople can access this dashboard from the Dynamics 365 web client, and from Dynamics 365 for tablets. Dynamics 365 for phones is currently not supported.

More information: Empower your salespeople with the Social Selling Assistant

User interface is now available in Japanese and Chinese (traditional)

Social Engagement introduces the user interface in Japanese and Chinese (traditional) languages. Users can change the language of the user interface under Settings > Personal Settings > Your Preferences. The localization of the user interface also includes the respective calendars for Japanese and Chinese (traditional) languages.

Share a post to LinkedIn

With this release, you can add your personal LinkedIn account as a social profile and share any public post in Social Engagement to your professional network on LinkedIn. Your LinkedIn social profile will be available for the post action Post Link. When you share to LinkedIn, you can choose between two visibility options: show the post to everyone on LinkedIn or to your network only. This post action is available across all Social Engagement services, including the newly released Social Selling Assistant. To start sharing, go to Settings > Social Profiles, select Add Profile, select LinkedIn Profile, and then follow the steps.

More information: Manage social profiles

See also

Get started with Social Engagement
E-books and videos