Work with posts

Wherever you work in Microsoft Social Engagement, your analysis is usually based on the posts in your data set. It’s important to understand what customers and prospects are talking about, so it’s critical to know about the actual contents of the posts.

In this topic

Change a post’s sentiment value in Analytics and Social Center

In some cases the sentiment algorithm annotates a post’s sentiment differently from your perception of the tone. Adjust the sentiment value of posts if you disagree with a system-rated sentiment value. Confirm the system-rated sentiment value if you agree with it.

Sentiment calculations can improve based on the users’ edits to sentiment values if the Administrator enabled adaptive learning. More information: Adaptive learning based on changes to organization’s sentiment values

  1. Click Posts on the right side of any Analytics page to see the posts list.


    Go to the post in your stream.

  2. Select the post you want to edit and expand the contents.

  3. Click the smiley face to see the sentiment value selection.

  4. Edit or confirm the sentiment value of the post.


Editing or confirming a sentiment value will treat the post’s sentiment value as manually-edited in the Data Coverage widget in Analytics > Sentiment.


You can confirm or edit the sentiment value of several posts at the same time when viewing them from a stream or in the post list in Analytics. To confirm or edit the sentiment value, select the check box on the left side of each post that you want to edit, and then click Edit Sentiment.

Add a label to a post in Analytics or Social Center

Outline workflows and track the status of a post by attaching a label to the post. You can also filter by labels in Analytics to find posts with specific labels or exclude posts with specific labels. Administrators define the labels to choose from in Settings > Global Settings > Labels. More information: Manage global settings


You must have at least a Responder interaction role to perform this task.

  1. Click Posts on the right side of any Analytics page to see the posts list.


    Go to the post in your stream.

  2. Select the posts for which you want to add or change a label.

  3. Click Set Label, and then select the label from the list.


You can change the label of a post at any time by overriding the existing label.

To remove a label from a post, click Set Label and then click Clear Label.

Assign a post to other users in Analytics and Social Center

Bring a post to a specific user’s attention and surface it in the user’s Inbox stream. Every user of your Microsoft Social Engagement solution can have posts assigned. Additionally, you can assign posts to a group. You must have at least a Responder interaction role to perform this task.

  1. Click Posts on the right side of any Analytics page to see the posts list.


    Go to the post in your stream.

  2. Select the post you want to assign or reassign.

  3. Click Assign this post User symbol.

  4. In the set assignee menu, select User or Group in the All user type drop-down list.

  5. Start typing and select the user or a group from the list.


To see the posts assigned to a user or a group, apply an Assignee filter. More information: Get to know your filters

For more information about groups, see Work with Office 365 Groups in Social Engagement.

Add or remove tags

Social engagement allows intention tags and custom tags to be added to posts. Intention tags are predefined tags that are automatically added once a post is acquired. Custom tags are different from intention tags because they are not predefined and need to be manually added. Custom tags can't be automatically added to posts unless they are promoted to auto tags. More information: Tag posts with intention tags and custom tags

  1. Click Posts on the right side of any Analytics page to see the posts list.


  2. Go to Social Center to see your streams.

  3. Click a post to see post details, and next to the custom tags symbol Tag symbol in Social Engagement, click Add Add button. Start typing to enter the tag that you want to add, and then click Confirm.

  4. To remove tags, click remove Delete button next to the tag you want to remove.

Delete posts

You may find posts in your data set that match one of your search topics but are irrelevant in your context. It’s easy to remove those posts. Reduce unwanted noise by deleting posts from your solution’s database. Once a post is deleted, it can’t be restored and it will no longer count against your solution’s monthly post quota.

  • You can’t undo this action, and Support can’t restore deleted posts.
    • Deleting a post also deletes associated data like notes, sentiment edits, user assignments, labels, or information about linked Dynamics 365 records assigned to a post.
    • Please be aware that tweets which are deleted on Twitter will also be deleted in Microsoft Social Engagement to meet the expectation and intent of users. The information if a tweet was deleted on Twitter and in Microsoft Social Engagement will not be disclosed.

You must have at least a Power Analyst Analytics role to perform this task.

Delete posts in Analytics

  1. Click Posts on the right side of any Analytics page to see the posts list.

  2. Select the post you want to delete.

  3. Click Remove, and then confirm your selection.

Delete posts in streams

  1. Go to Social Center.

  2. Choose your stream and a post in it.

  3. Click the post to expand the contents.

  4. Click Remove and then confirm your selection.

Link a post from Social Engagement to Dynamics 365

Microsoft Social Engagement allows users to create a link from a post in Social Engagement to an entity in a Microsoft Dynamics 365 instance. When you link a post in Social Engagement to a Dynamics 365 instance, it creates a social activity. Your administrator can define rules to process this social activity in your Dynamics 365 instance. More information: Create a new Dynamics 365 record from a social post

Privacy notice

Microsoft Social Engagement offers hosted online services available to a wide variety of customers and comprises the following social capability components within the software application:
Social Media Monitoring – ability to listen to and monitor publicly available social communications across public and managed networks administered by third parties.
Social Analytics – ability to identify, compute, and project queries related to publicly available documents and posts.
Please note that Microsoft Social Engagement may enable access to third-party services, such as Twitter, Facebook, Tumblr, YouTube, and blogs whose privacy practices may differ from Social Engagement. Your use of such services, and any information you provide to them, is governed by their service-specific privacy statements. When establishing these connections, certain data, such as the search query used to retrieve the Social Content and your IP address, may be shared with those services. You are encouraged to review these other privacy statements. You are also encouraged to review the Microsoft Online Services Terms.

See Also

Drive business objectives using posts
Analyze social data using widgets
Keep track of live data streams with Social Center