Send out an invitation for your Voice of the Customer survey

You can invite respondents to take part in a Voice of the Customer for Dynamics 365 survey in different ways, depending on how you want to send the invitation out, whether you want non-anonymous responses, and whether you want to pipe data to the survey.

Surveys can be:

  • Anonymous. Dynamics 365 doesn’t know who the respondents are. You can distribute a link to the survey using email, social sites Twitter or Facebook, or other web pages.

  • Non-anonymous. You send survey invites to specific contacts, accounts, or leads in Dynamics 365.

Media Trigger Invitation can be piped Response in Dynamics 365 Comments
Anonymous Any Any No Create lead
Email templates Email Direct email



Quick campaign

Email merge

Manual email
Yes Account



Need to create an email template for each survey
Email Email Workflow


Quick campaign

Manual email
Yes (for workflows) Account



Invitations only For subsequent use with any media Any Yes (for workflows) Account



Useful for integration with third-party email providers

Anonymous surveys

If you configure your survey to allow anonymous respondents, you can copy the survey URL and paste it from the survey to the medium you want to send it with. You can send it in email, post it on social media sites like Twitter or Facebook, or publish it on your website.

To embed the survey in an iFrame on your website, copy and paste the HTML from the IFrame URL field on the survey. Choose Run in IFrame to remove the header and footer elements of the survey.

Dynamics 365 doesn’t associate responses with a customer record in Dynamics 365. If you want to create a lead from an anonymous response, set Create Lead For Anonymous Responses to Yes.

Non-anonymous surveys

For non-anonymous surveys, the link you send to respondents is specific and unique for each customer. Dynamics 365 generates the URLs for you to use when you create a survey invitation or embed the survey snippet in an email. You can use the email snippet in the survey’s Email Snippet field.

When you copy the email snippet from the survey and paste it to an email within Dynamics 365, Dynamics 365 converts the snippet from its GUID form:


to a link with the link text you specify in the survey’s Invitation Link Text field, such as:

Click here to take the survey.

Use piped data in a survey invite

If you want to personalize your survey invite in a Dynamics 365 email, make sure your survey snippet contains piped data, and then add a vertical bar (|), also called a pipe, plus the parameters after the GUID in your email invite.

For example, this survey snippet contains piped data for Customer, User, and Other_1 (used for the case number):

Thank you CUSTOMER_PIPED_DATA\ for giving your feedback and helping us improve the service we are able to deliver to you. Please take the time to answer a few questions regarding case number OTHER_1_PIPED_DATA\ and Customer Service Representative USER_PIPED_DATA\.

In the email invite, add the piped data field, followed by = and the value. You can add multiple parameters, separated by |. Using the survey snippet example above, the following line in an email invite:


would look like this to the customer:

Thank you Marie for giving your feedback and helping us improve the service we are able to deliver to you. Please take the time to answer a few questions regarding case number 298724 and Customer Service Representative Nancy.


You can also create workflows to use with surveys and specify the appropriate fields instead of individual names, so you can send emails automatically as part of the workflow. For more information about creating workflows, see Technet: Workflow processes.