Enrichment of company profiles with Leadspace (preview)
Leadspace is a data science company that provides a B2B Customer Data Platform. It enables customers with unified customer profiles for companies to enrich their data. Enrichments include additional attributes such as company size, location, industry, and more.
To configure Leadspace, the following prerequisites must be met:
- You have an active Leadspace license and the “perpetual key” (referred to as Leadspace token). Contact directly Leadspace for details about their product.
- You have Administrator permissions.
- You have unified customer profiles for companies.
In audience insights, go to Data > Enrichment.
Select Enrich my data on the Leadspace tile.
Select Get Started and then enter an active Leadspace token (perpetual key). Review and provide your consent for Data privacy and compliance by selecting the I agree checkbox. Confirm both inputs by selecting Connect to Leadspace.
Select Map data and choose the data set you want to enrich with company data from Leadspace. You can select the Customer entity to enrich all your customer profiles or select a segment entity to enrich only customer profiles contained in that segment.
Click Next and define which fields from your unified profiles should be used to look for matching company data from Leadspace. The Name of company field is required. For a higher match accuracy, up to two other fields, Company website and Company location, can be added.
Select Apply to complete the field mapping.
Select Run to enrich the company profiles. How long an enrichment takes depends on the number of unified customer profiles.
After refreshing the enrichment, you can review the newly enriched company data under My enrichments. You can find the time of the last update and the number of enriched profiles.
You can access a detailed view of each enriched profile by selecting View enriched data.
For more information, see Leadspace APIs.
Data privacy and compliance
When you enable Dynamics 365 Customer Insights to transmit data to Leadspace, you allow transfer of data outside of the compliance boundary for Dynamics 365 Customer Insights, including potentially sensitive data such as Personal Data. Microsoft will transfer such data at your instruction, but you are responsible for ensuring that Leadspace meets any privacy or security obligations you may have. For more information, see Microsoft Privacy Statement. Your Dynamics 365 Customer Insights Administrator can remove this enrichment at any time to discontinue use of this functionality.