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Export segments to Snapchat (preview)

  • Article

[This article is prerelease documentation and is subject to change.]

Export segments of unified customer profiles to Snapchat and use them for advertising.

Prerequisites

  • A Snapchat Business account, a Snapchat Ads account, and corresponding administrator credentials. You must at least be a member of an Organization Account and a Data Manager of a specific Ad Account.
  • At least one audience in Snapchat Audience manager of the type SAM (Snap Audience Match).
  • The Snapchat Segment/Audience ID. The ID of the audience can be found in the URL after selecting the audience in Snapchat Audience Manager.
  • Configured segments.
  • Unified customer profiles in the exported segments contain a field representing an email address.

Known limitations

  • Up to 1 million customer profiles, which can take up to 15 minutes to complete.
  • Segments only.

Set up connection to Snapchat

You must be an administrator in Customer Insights to add a connection.

  1. Go to Settings > Connections.

  2. Select Add connection and choose Snapchat.

  3. Give your connection a recognizable name in the Display name field. The name and the type of the connection describe this connection. We recommend choosing a name that explains the purpose and target of the connection.

  4. Choose who can use this connection. By default, it's only administrators. For more information, see Allow contributors to use a connection for exports.

  5. Review the data privacy and compliance and select I agree.

  6. Select Connect to initialize the connection.

  7. Select Authenticate with Snapchat and provide your admin credentials for Snapchat.

  8. Select Add yourself as export user and provide your Dynamics 365 Customer Insights - Data credentials.

  9. Select Save to complete the connection.

Configure an export

To configure this export, you must have permission for this connection type.

  1. Go to Data > Exports.

  2. Select Add export.

  3. In the Connection for export field, choose a connection from the Snapchat section. Contact an administrator if no connection is available.

  4. Enter a name for the export.

  5. Enter the Snapchat Segment/Audience ID.

  6. In the Data matching section, in the Email field, select the field that represents a customer's email address.

    Note

    All personal data is sent as a hashed value to Snapchat.

  7. Select the segments you want to export.

  8. Select Save.

Saving an export doesn't run the export immediately. The export runs with every scheduled refresh. You can also export data on demand.