Audience insights for Dynamics 365 Customer Insights overview

Audience insights, a capability of Dynamics 365 Customer Insights helps you build a deeper understanding of your customers. Connect data from various transactional, behavioral, and observational sources to create a 360-degree customer view. Use these insights to drive customer-centric experiences and processes. Unify and understand customer data and harness it for intelligent insights and actions.

Main benefits

  • Eliminate data silos and unify customer data

    • Connect and unify your data with ease—bring in transactional, observational, and behavioral data from popular data sources by using prebuilt connectors.
    • Transform customer data intelligently—build unified customer profiles conforming to the Common Data Model. Resolve customer identities with AI/ML-driven recommendations.
  • Enrich with audience intelligence

  • Power your business processes and personalized customer experiences

    • Drive personalized engagement across channels—empower marketing, sales, and service professionals. Use out-of-the-box, insights and tailored customer profile cards that integrate with business applications they already use.
    • Automate experiences and processes based on customizable profiles, business measures, and segments.
    • Enable and extend line-of-business experiences built on Microsoft Power Platform. Quickly build applications with embedded insights using a powerful low code approach from Power Apps.

Key audiences

  • Data analysts / admins:

    • Access to a rich collection of connectors to ingest all your customer data.
    • Ability to unify customer data and transform it into the Common Data Model format.
    • Enrich customer information with insights from audience intelligence, such as brand affinity and interests.
    • "Clicks-not-code" configuration and debugging experience to help easily configure audience insights and identify potential issues.
    • Cleanse and standardize customer data across disparate sources with AI-powered recommendations.
  • Business users:

    • Insights into 360-degree customer profiles and customer journeys.
    • View 360-degree customer data within Dynamics 365 business processes with prebuilt packages.
  • Business analysts:

    • Build customizable profiles, define measures, create segments, and benefit from predictive analytics to get a 360-degree view of your customer, specific to your organization.
    • Use out-of-box connectors for several Microsoft and third-party applications or APIs to process the insights.