Enrich customer profiles with HERE Technologies (preview)

Article
08/08/2022
2 minutes to read

HERE Technologies is a location platform company that provides location-centric data and services. HERE Technologies' data enrichment services improve the precision of location information about your customers. It provides address normalization, latitude and longitude extraction, and more.

Prerequisites

An active HERE Technologies subscription. To get a subscription, sign up here or contact HERE Technologies directly. Learn more about HERE Technologies Location Enrichment.
A HERE connection is configured by an administrator.

Configure the connection for HERE Technologies

You must be an administrator in Customer Insights and have an active HERE Technologies API key.

Select Add connection when configuring an enrichment, or go to Admin > Connections and select Set up on the HERE Technologies tile.
Enter a name for the connection and a valid HERE Technologies API key.
Review the data privacy and compliance and select I agree.
Select Verify to validate the configuration and then select Save.

Configure the enrichment

Go to Data > Enrichment and select the Discover tab.
Select Enrich my data on the Location from HERE Technologies tile.
Review the overview and then select Next.
Select the connection. Contact an administrator if no connection is available.
Select Next.
Select the Customer data set and choose the profile or segment you want to enrich with data from HERE Technologies. The Customer entity enriches all your customer profiles whereas a segment enriches only customer profiles contained in that segment.
Define which type of fields from your unified profiles to use for matching: the primary and/or secondary address. You can specify a field mapping for both addresses and enrich the profiles for both addresses separately. For example, for a home address and a business address. Select Next.
Map your fields to the data from HERE Technologies. The Street 1 and Zip/Postal Code fields are required for the selected primary and/or secondary address. For a higher match accuracy, add more fields.
Select Next to complete the field mapping.
Provide a Name for the enrichment and the Output entity name.
Select Save enrichment after reviewing your choices.
Select Run to start the enrichment process or close to return to the Enrichments page.

View enrichment results

After a completed enrichment run, select the enrichment to review the results.

The results show the number of enriched profiles and the number of enriched profiles over time. The Enriched customers preview card shows a sample of the generated enrichment entity. To see a detailed view, select See more and select the Data tab.

The Number of customers enriched by field provides a drill-down into the coverage of each enriched field.

Next steps

Build on top of your enriched customer data. Create segments and measures by selecting the icons on the command bar. You can also export the data to deliver personalized experiences to your customers.