Real-time marketing overview

Dynamics 365 Marketing isn't just for marketers anymore. With AI and natural language input assistance, business users can build trigger-based journeys that reach customers across multiple touch-points, growing relationships from prospects, through sales and support. Dynamics 365 Marketing’s real-time marketing features enable organizations to:

• Engage customers in real-time

  With features such as trigger-based customer journeys, custom triggers, and SMS and push notifications, organizations can trigger customer journeys in real time, pick the right channel for each individual, and react to customer-led actions in the moments that matter.

• Win customers and earn loyalty faster

  Working across all customer touchpoints, real-time customer journeys are truly an end-to-end experience.

• Personalize customer experiences with AI

  Turn insights into relevant action with AI-driven recommendations for content, channels, and analytics.

  Customer Insights segment and profile integration allows organizations to seamlessly leverage the deep customer understanding in Customer Insights.

• Grow with a unified, adaptable platform

  Easily customize and connect with tools you already use.

  Efficiently manage compliance requirements and accessibility guidelines.

To read about all of the new features, check out our 2021 release wave 1 plan. See a demo of the real-time marketing features in action from Microsoft Ignite 2021.

Note

Real-time customer journey orchestration features are available in the United States, Europe, Asia Pacific, United Kingdom, Australia, Canada, Japan, India, Brazil and United Arab Emirates regions. Availability in other geographies will be communicated at a later date.