Create or edit leads
Use leads to keep track of business prospects. A lead can be an existing client or someone you've never done business with before.
License and role requirements
|License||Dynamics 365 Sales Premium, Dynamics 365 Sales Enterprise, or Dynamics 365 Sales Professional
More information: Dynamics 365 Sales pricing
|Security roles||Salesperson and above
More information: Security roles and privileges
How to create or edit a lead
In Dynamics 365 Sales, you use leads to keep track of business prospects that you haven't yet qualified through your sales process. A lead can be an existing client or someone you've never done business with before. You might get leads from different sources, such as advertising, networking, or email campaigns.
In the site map, select Leads.
Select + New.
Follow the process bar to enter data into fields to move the lead to the next stage.
If you're creating the lead for new customers, enter name, contact details, and company name in the Lead form.
If you're creating the lead for an existing account or contact, in the Qualify stage of the process bar, select the existing account or contact.
When you select an existing account while creating a lead record, the company name is automatically populated.
When you select an existing contact while creating a lead record, the following information is automatically populated in the Lead form: First Name, Last Name, Job Title, Business Phone, Mobile Phone and Email.
- Auto-population happens only when creating a new lead and when the corresponding fields in the Lead form are empty. If fields are auto-populated or data is manually entered, the auto population doesn't override the existing values.
- On new (unsaved) lead records, the Existing Contact and Existing Account fields allow you to choose any records. Once you save the lead record, these fields are filtered to show only the records that meet the duplicate detection rules to avoid duplicates.
In the Timeline section, add any notes or activities (for example, phone calls or tasks) related to this lead. More information: Keep track of notes, tasks, calls, or email with activities
In the Stakeholders section, select the More Commands button , and then select + New Connection to add a contact as a stakeholder. A stakeholder is a key contact at the account who will be involved in decision-making.
In the Lookup Records dialog box, enter a name or select the Lookup icon to choose from a list of suggestions. When you've entered the name you want, select Add. To create a new contact, select + New. By default, the contact you add is assigned the Stakeholder role. Select the role corresponding to the contact to select a different role such as Decision Maker or Technical Buyer.
The "+ New" button on Connection sub-grids is supported only for the out-of-box "Stakeholders" views on the Lead entity. For any other Connection sub-grid or "Stakeholders" sub-grids that are based on custom views, the "+ New" button doesn't appear on the sub-grid. In such case, navigate to the Connection Associated view for the record and use the Connect button to create a new connection.
In the Details area of the Lead form, enter information about your lead's industry and preferred contact method.
On the command bar, select Save.
Nurture your leads through a marketing campaign. Get started with in-app marketing
Research leads through social media channels like LinkedIn and Twitter. Get sales Insights, powered by InsideView
Increase your marketing and sales effectiveness. Boost sales with Versium Predict (applies to the Sales app only)
Tips and tricks
Need a faster way to enter leads? Try Import accounts, leads, or other data
Typical next steps
Can't find the options in your app?
There are two possibilities:
You don't have the necessary license or role to perform the steps.
Your organization might be using a custom app and hence the site map and UI will be different. Check with your administrator for the exact steps. The steps described in this documentation are specific to the out-of-the-box Sales Hub or Sales Professional app.