Define the lead qualification experience

Give your salespeople the flexibility to choose which records to create—account, contact, or opportunity—when a lead is qualified.

License and role requirements

Requirement type You must have
License Dynamics 365 Sales Premium, Dynamics 365 Sales Enterprise, or Dynamics 365 Sales Professional
More information: Dynamics 365 Sales pricing
Security roles System Administrator
More information: Predefined security roles for Sales

Define the experience

  1. In your app, select the Settings icon, and then select Advanced Settings.

    Advanced Settings option on the Settings menu.

    The Business Management page opens.

  2. Select Settings, then Administration, and then System Settings.

  3. Select the Sales tab.

  4. Under Qualify lead experience, set Create Account, Contact, and Opportunity records by default upon qualifying a lead to No.

This prompts salespeople to select which record types to be created once a lead is qualified.

If you set Create Account, Contact, and Opportunity records by default upon qualifying a lead to Yes, Account, Contact, and Opportunity records are created by default.

This behavior is applicable on all the leads that are qualified after this setting is updated.

With the April 2020 release, this setting is also available in the App Settings area of the Sales Hub app itself.

To go to this setting:

  1. At the bottom of the site map, select Change area Icon to change the work area. and then select App Settings.

  2. In the site map, select Overview, and on the Overview page, select Manage for Auto-create records for newly qualified leads.

Field mappings to other entities

When a lead is qualified, values of some fields from leads are automatically mapped to the corresponding fields in accounts, contacts, and opportunities.

Fields mapped to opportunity

Field name in lead Field name in opportunity
Topic Topic
Contact Contact
Account Account

Fields mapped to account

Field name in lead Field name in account
Company Account name
Website Website
Business Phone Phone
Street 1 Adress 1: Street 1
Street 2 Adress 1: Street 2
Street 3 Adress 1: Street 3
City Adress 1: City
State/Province Adress 1: State/Province
ZIP/Postal Code Adress 1: ZIP/Postal Code
Country/Region Adress 1: Country/Region

Fields mapped to contact

Field name in lead Field name in contact
First name First name
Last name Last name
Job title Job title
Business Phone Phone
Mobile phone Mobile phone
Email Email
Street 1 Adress 1: Street 1
Street 2 Adress 1: Street 2
Street 3 Adress 1: Street 3
City Adress 1: City
State/Province Adress 1: State/Province
ZIP/Postal Code Adress 1: ZIP/Postal Code
Country/Region Adress 1: Country/Region

Can't find the options in your app?

There are three possibilities:

  • You don't have the necessary license or role.
  • Your administrator hasn't turned on the feature.
  • Your organization is using a custom app. Check with your administrator for exact steps. The steps described in this article are specific to the out-of-the-box Sales Hub and Sales Professional apps.

See also

Qualify or convert leads
Create or edit leads
Troubleshoot issues with lead qualification