Set up searches to listen to social media conversations


Microsoft Social Engagement will be discontinued on January 16, 2020. Additionally, starting October 1, 2019, the service will no longer support Twitter as a data source. For more information, see Changes coming to Dynamics 365 Market Insights preview and Microsoft Social Engagement.

Listen to conversations on social media around your brand, business, products, and competitors. The first step to successfully engaging with your customers and others on social media is setting up your search topics to be sure you’re capturing the right conversations. After you’ve captured these conversations, you can fine-tune your searches, analyze your data, and drill into the information that matters most.


At least one active search topic is required to acquire social data. If you don’t see any data in Analytics, make sure your search topics are correctly configured. It will take some time before you see the first posts in Analytics after you create a new search topic. Remember to set the time frame in Analytics to Today, so you'll be able to see results from a newly-created search topic.

Walkthrough: Create, refine, and analyze a search topic

Step Description Related help topics
Step 1 Create a search topic and assign a category to logically structure your searches. Create or delete a search topic


Organize topics in categories
Step 2 Add rules to your search topic to define which data is gathered on public social media. Add rules to a search topic
Step 3 Validate your search topic to preview results and get an estimate of how this affects your solution’s post quota. Add rules to a search topic
Step 4 Start analyzing your results after the search topic has gathered the first data. Analyze social data using widgets
Step 5 Optimize your search topics constantly to make sure you’re gathering only relevant posts. Manage the quality of your search results


Refine your search rules

Access search topics

To access the search topics in your organization’s solution, go to Search Setup.


You can filter search topics and category names in the search box in Search Setup, or filter on languages and sources when you create a search topic, and in custom sources. You can also sort search topics alphabetically, by the number of posts, or by category.

Available languages for search rules

Microsoft Social Engagement offers a broad set of languages where search rules can look for matching posts. However, sentiment analysis is available for a subset of the search languages. For more details about the language coverage, download and review the International availability of Microsoft Dynamics 365.

Privacy notice

Microsoft Social Engagement offers hosted online services available to a wide variety of customers and comprises the following social capability components within the software application:

Social Media Monitoring – ability to listen to and monitor publicly available social communications across public and managed networks administered by third parties.

Social Analytics – ability to identify, compute, and project queries related to publicly available documents and posts.

Please note that Microsoft Social Engagement may enable access to third-party services, such as Twitter, Facebook, Tumblr, YouTube, and blogs whose privacy practices may differ from Social Engagement. Your use of such services, and any information you provide to them, is governed by their service-specific privacy statements. When establishing these connections, certain data, such as the search query used to retrieve the Social Content and your IP address, may be shared with those services. You are encouraged to review these other privacy statements. You are also encouraged to review the Microsoft Online Services Terms.

See Also

Create or delete a search topic
Add rules to a search topic