Getting started with business intelligence

Getting to know your players and their behavioral patterns in your game is critical to increasing retention, engagement and monetization.

The goal of this document is to help you get up to speed on how PlayFab empowers your business intelligence, and to quickly immerse you in the tool sets that we provide.

In general, you can analyze what players are doing in your game by following their event patterns. In PlayFab, these come from PlayStream events.

PlayStream is an event processing system that unifies the entire data flow from your game into a single event stream. You can then visualize and take actions on that stream in real time.

Analytic Dashboards

Create a PlayFab account

Before you can call any PlayFab API, you must have a PlayFab developer account. If you already have a PlayFab account, you can skip this step.

PlayFab - Create your account

Once you have a PlayFab account, navigate to the PlayFab home page,, and log in.

Since PlayFab does not know the name of your game studio or the title of your game, initial values for these fields are assigned.

Unnamed Studio is the default name of your game studio, and Unnamed Title is the default Title of your game, as shown in the following screenshot. You can rename these at any time.


The Title ID is unique to your game, which we refer to as a title. You will use this value when you make PlayFab API calls (your Title ID will not be BCFE).

PlayFab - Create a new game

Your first title is automatically generated by us. If you need a new title later, you can create additional titles by selecting Create a new game (but don't do this yet).

The current Title and User can be found in the top right of your screen. An Admin menu appears when the user is selected.

Open the Game Manager for your title

Before installing your SDK, select any title, and the Game Manager will open it. Take the time to familiarize yourself with the various sections in the Game Manager dashboard.

For a more detailed overview, visit the Game Manager quickstart.

The PlayFab Game Manager allows you to do whatever you need to with your game title. Once you have a grasp on the aspects of the Game Manager, install the SDK so you can start using APIs.

PlayFab - Unicorn Battle - Admin Menu

Getting to know your players through Game Manager

Real time events are amazing and actionable. But sometimes you need to perform deeper analytics over a period of time to get retention - or a better understanding of how your players are engaging with your game.

For this, we offer a variety of solutions. Let's begin by talking about our built-in tools in Game Manager, which is our online portal to your game title.

You can learn more about Game Manager here.

In Game Manager, you can search for events, view reports, and look at specific data about each player and their actions.

Here are some resources to get you started with the Event Viewer:

Analytic Reporting

Getting to know your players outside of Game Manager

While PlayFab provides some awesome tools for getting to know your players, sometimes you may need a bit more customization.

PlayFab has a number of ways to reach your data outside of our Game Manager tool set. For this, we offer several ways to export data into various systems.

Here are a few great ways to access your data:

  • S3 Event Archiving – PlayFab allows you to archive the entire event flow by using an Amazon S3 bucket. This guide shows step-by-step how to configure event archiving from scratch.

  • Snowflake – See the entire event flow in Snowflake, for deep analytics query power.

  • Webhooks - In complex systems you may want to provide additional event handling on your custom server. PlayFab offers Webhooks to achieve this. Whenever a new event is detected, it can be forwarded to your server by making a POST request to your custom web endpoint, and the event data is passed as the JSON body of the request.

  • PlayFab Insights (preview) - PlayFab Insights is a premium PlayFab offering that provides a central repository for your data, whether it's generated from our services or imported from an external source.