Deep Link


The Link property of every piece of content returned by content APIs is the key for third-party integration with Groove applications: it contains a deep link that opens the piece of content on a Groove client. These links exist and are used within Groove applications for sharing the pages of artists, albums, and tracks. (See the table of examples in this topic.) They open native applications, such as the Windows 10 Groove application, Windows Phone 10 Groove application, the Windows Store and the web client, depending on the user's platform.

The template of the redirect URL is as follows:{type}/{Id}?action={action}&target={target}

The parameters type and Id are the only mandatory parameters to identify the content to point to.

Parameter Type Description
type enum Type of content being redirected to; see table of enumerations in this topic.
id string ID of the item. Parameter type depends on the value of the type parameter.
action enum Optional action to apply when opening the content. See the table below for possible values and corresponding actions.
target enum Optional choice of preferred target application. This parameter depends on a lot of different factors, so it is honored only as best-effort. See the table below for possible values and corresponding actions.
Value Description
Album Music album
Artist Music artist
Playlist List of tracks and their metadata
Track Music song

The action parameter is optional.

Action parameter

Value Description Fallback when not supported
view Default. Launches the content details view. Groove marketing page
play Launches playback of the media content. "view" experience
buy Opens the appropriate purchase flow on the Groove service. "view" experience

The target parameter is optional.

You can influence the behavior of the redirect by adding the target query parameter in the deep link. The redirect will try to honor that parameter if it makes sense and is possible. However, it is a best effort and might be overridden by our spec choices (for example, on Windows Phone 10, since the Groove app is always installed, we will always try to redirect to it). You shouldn't assume this parameter will always be honored.

If the target parameter is not provided, the redirect will by default open the best available experience on the user's device.

Target parameter

Value Description
app Force opening a rich application if available on the user's device.
web Force opening the web client if supported on the user's web browser.


Entity URL pattern Example URL

App-to-app direct linking

In Windows 10 we currently don't support direct app-to-app linking. We recommend launching the deeplink in a browser which will handle opening the native application in some cases:

string deeplink = content.Link;
await Launcher.LaunchUriAsync(new Uri(deeplink));