What is Microsoft Intune app management?

As an IT admin, you can use Microsoft Intune to manage the client apps that your company's workforce uses. This functionality is in addition to managing devices and protecting data. One of an admin's priorities is to ensure that end users have access to the apps they need to do their work. This goal can be a challenge because:

  • There are a wide range of device platforms and app types.
  • You might need to manage apps on both company devices and users' personal devices.
  • You must ensure that your network and your data remain secure.

Additionally, you might want to assign and manage apps on devices that are not enrolled with Intune.

Intune offers a range of capabilities to help you get the apps you need on the devices you want to run them on. The following table provides a summary of app management capabilities:

App management capabilities by platform

Android/Android Enterprise iOS macOS Windows 10 Windows Phone 8.1
Add and assign apps to devices and users Yes Yes Yes Yes Yes
Assign apps to devices not enrolled with Intune Yes Yes No No No
Use app configuration policies to control the startup behavior of apps Yes Yes No No No
Use mobile app provisioning policies to renew expired apps No Yes No No No
Protect company data in apps with app protection policies Yes Yes No No 1 No
Remove only corporate data from an installed app (app selective wipe) Yes Yes No Yes Yes
Monitor app assignments Yes Yes Yes Yes Yes
Assign and track volume-purchased apps from an app store No No No Yes No
Mandatory install of apps on devices (required) 2 Yes Yes Yes Yes Yes
Optional installation on devices from the Company Portal (available installation) Yes 3 Yes Yes Yes Yes
Install shortcut to an app on the web (web link) Yes 4 Yes Yes Yes Yes
In-house (line-of-business) apps Yes Yes Yes Yes No
Apps from a store Yes Yes No Yes Yes
Update apps Yes Yes No Yes Yes

1 Consider using Windows Information Protection to protect apps on devices that run Windows 10.
2 Applies to devices managed by Intune only.
3 Intune supports available apps from Managed Google Play store on Android Enterprise devices.
4 Intune does not provide installing a shortcut to an app as a web link on standard Android Enterprise devices. However, Web link support is provided for multi-app dedicated Android Enterprise devices.

Get started

You can find most app-related information in the Client Apps workload, which you can access by doing the following:

  1. Sign in to the Azure portal.

  2. Select All services > Intune.
    Intune is located in the Monitoring + Management section.

  3. In the Microsoft Intune pane, select Client apps.

    The "Client apps" workload pane

The next four sections describe the options available in the Client apps pane.


  • Apps: Select this option to add, view, assign, and monitor the apps that your workforce uses. For more information, see:
  • App configuration policies: Select this option to supply settings that might be required when a user runs an app. For more information, see:
  • App protection policies: Select this option to associate settings with an app and help protect the company data it uses. For example, you might restrict the capabilities of an app to communicate with other apps, or you might require the user to enter a PIN to access a company app. For more information, see:
  • App selective wipe: Select this option to remove only corporate data from a selected user's device. For more information, see:
  • iOS app provisioning profiles: iOS apps include a provisioning profile and code that is signed by a certificate. When the certificate expires, the app can no longer be run. Intune gives you the tools to proactively assign a new provisioning profile policy to devices that have apps that are nearing expiration. For more information, see:

For more information about this section, see Manage apps.


For more information about this section, see Monitor apps.

Set up

  • iOS VPP tokens: Apply and view your iOS Volume Purchase Program (VPP) licenses. For more information, see:
  • Windows enterprise certificate: Apply or view the status of a code-signing certificate that's used to distribute line-of-business apps to your managed Windows devices.
  • Windows Symantec certificate: Apply or view the status of a Symantec code-signing certificate, which is needed to distribute XAP and WP8.x appx files to Windows 10 Mobile devices.
  • Microsoft Store for Business: Set up integration to the Microsoft Store for Business. Afterward, you can synchronize purchased applications to Intune, assign them, and track your license usage. For more information, see:
  • Windows side loading keys: Add a Windows side-loading key that can be used to install an app directly to devices rather than publishing and downloading the app from the Windows store. For more information, see:
  • Company Portal branding: Customize the Company Portal to give it your company branding. For more information, see:
  • App categories: Add, pin, and delete app category names.
  • Android work profile: Approve and sync the apps that you have approved for your enterprise. For more information, see:

Help and support

  • Help and support: Troubleshoot, request support, or view Intune status. For more information, see:

Next steps