Microsoft Certified: Customer Data Platform Specialty

If your specialty is implementing solutions that provide insight into customer profiles and that track engagement activities to help improve customer experiences and increase customer retention, this certification could validate your skills and help open career doors.

As a candidate for this certification, you should have firsthand experience with Dynamics 365 Customer Insights, Power Query, Microsoft Dataverse, Common Data Model, Microsoft Power Platform and one or more additional Dynamics 365 apps. In addition, you need direct experience with practices related to privacy, compliance, consent, security, responsible AI, and data retention policy.

You also need experience with processes related to KPIs, data retention, validation, visualization, preparation, matching, fragmentation, segmentation, and enhancement. You should have a general understanding of Azure Machine Learning, Azure Synapse Analytics, and Azure Data Factory.

If you need more experience before you try to earn this certification, here are some suggestions:

  • Work as a Microsoft Dynamics 365 consultant on Customer Insights projects.
  • Join the Dynamics 365 community. You don’t have to be a certificate holder.
  • Take available learning paths on Microsoft Learn, and complete more hands-on practice.
  • Sign up for an instructor-led training course.
This certification will be available in December 2021.

Job role: Data Engineer, Data Analyst, Data Scientist, Functional Consultant

Required exams: MB-260

Important: See details

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Certification details

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Microsoft Certified: Customer Data Platform Specialty

Skills measured

  • Design Customer Insights solutions
  • Ingest data into Customer Insights
  • Create customer profiles by unifying data
  • Implement AI predictions in Customer Insights
  • Configure measures and segments
  • Configure third-party connections
  • Administer Customer Insights

Download certification skills outline

Two ways to prepare

Learning paths to gain the skills needed to become certified

    Learning paths are not yet available for this certification

Certification exams

  • MB-260: Microsoft Customer Data Platform Specialist (beta)

    Languages: en

    Retirement date:

    This exam will be available in December 2021. This exam measures your ability to accomplish the following technical tasks: design Customer Insights solutions; ingest data into Customer Insights; create customer profiles by unifying data; implement artificial intelligence predictions in Customer Insights; configure measures and segments; configure third-party connections; and administer Customer Insights.

    Price based on the country in which the exam is proctored.

    for Microsoft Customer Data Platform Specialist (beta)

    All objectives of the exam are covered in depth so you'll be ready for any question on the exam.

Certification resources

Certification poster

Check out an overview including fundamentals, role-based and specialty certifications for Dynamics 365 and Power Platform.

Training and certification guide

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* Pricing does not reflect any promotional offers or reduced pricing for Microsoft Imagine Academy program members, Microsoft Certified Trainers, and Microsoft Partner Network program members. Pricing is subject to change without notice. Pricing does not include applicable taxes. Please confirm exact pricing with the exam provider before registering to take an exam.

** Complete this exam before the retirement date to ensure it is applied toward your certification. After the retirement date, please refer to the related certification for exam requirements.