Certification

Microsoft Certified: Dynamics 365 Customer Insights (Data) Specialty

Implement solutions that provide insight into customer profiles and track engagement activities with Microsoft Dynamics 365 Customer Insights.

At a glance

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Overview

As a candidate for this certification, you implement solutions that provide insights into customer profiles and that track engagement activities to help:

  • Improve customer experiences.
  • Increase customer retention.

You should have firsthand experience with:

  • Dynamics 365 Customer Insights - Data and one or more additional Dynamics 365 apps
  • Microsoft Power Query
  • Microsoft Dataverse
  • Common Data Model
  • Microsoft Power Platform

You should also have direct experience with practices related to:

  • Privacy
  • Compliance
  • Consent
  • Security
  • Responsible AI
  • Data retention policy

As a candidate for this certification, you need experience with processes related to key performance indicators (KPIs), data retention, validation, visualization, preparation, matching, fragmentation, segmentation, and enhancement. You should have a general understanding of:

  • Azure Machine Learning
  • Azure Synapse Analytics
  • Azure Data Factory

Important

The English language version of this certification will be updated on April 15, 2024. Review the study guide linked in the Certification resources section for details about upcoming changes.

Skills measured

  • Design Dynamics 365 Customer Insights - Data solutions
  • Ingest data into Customer Insights - Data
  • Create customer profiles through data unification
  • Implement AI predictions in Customer Insights - Data
  • Configure measures and segments
  • Configure third-party connections
  • Administer Customer Insights - Data

Prepare for the exam

Practice for the exam

Exam Sandbox

Experience demo

Experience the look and feel of the exam before taking it. You'll be able to interact with different question types in the same user interface you'll use during the exam.

Take the exam

You will have 100 minutes to complete this assessment.

Exam policy

This exam will be proctored, and is not open book. You may have interactive components to complete as part of this exam. To learn more about exam duration and experience, visit: Exam duration and exam experience.

If you fail a certification exam, don’t worry. You can retake it 24 hours after the first attempt. For subsequent retakes, the amount of time varies. For full details, visit: Exam retake policy.

Need accommodations?

We offer a variety of accommodations to support you.

Learn More

This exam is offered in the following languages:

English, Japanese, Chinese (Simplified), German, French, Spanish, Portuguese (Brazil), Italian

Schedule through Pearson Vue

Schedule exam

 

Price based on the country or region in which the exam is proctored.

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Learn more about renewing

Certification resources

Exam MB-260 study guide

Focus your studies as you prepare for the exam. Review the study guide to learn about the topics the exam covers, updates, and additional resources.

Certification poster

Check out an overview of fundamentals, role-based, and specialty certifications.

Exam Replay

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