Exam MB-260: Microsoft Customer Data Platform Specialist

Candidates for this exam implement solutions that provide insights into customer profiles and that track engagement activities to help improve customer experiences and increase customer retention.

Candidates should have firsthand experience with Dynamics 365 Customer Insights and one or more additional Dynamics 365 apps, Power Query, Microsoft Dataverse, Common Data Model, and Microsoft Power Platform. They should also have direct experience with practices related to privacy, compliance, consent, security, responsible AI, and data retention policy.

Candidates need experience with processes related to KPIs, data retention, validation, visualization, preparation, matching, fragmentation, segmentation, and enhancement. They should have a general understanding of Azure Machine Learning, Azure Synapse Analytics, and Azure Data Factory.

Important

Passing score: 700. Learn more about exam scores here.

Part of the requirements for: Microsoft Certified: Customer Data Platform Specialty

Related exams: none

Important: See details

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  • MB-260: Microsoft Customer Data Platform Specialist

    Languages: English

    Retirement date: none

    This exam measures your ability to accomplish the following technical tasks: design Customer Insights solutions; ingest data into Customer Insights; create customer profiles by unifying data; implement artificial intelligence predictions in Customer Insights; configure measures and segments; configure third-party connections; and administer Customer Insights.

    Price based on the country or region in which the exam is proctored.

    for Microsoft Customer Data Platform Specialist

    All objectives of the exam are covered in depth so you'll be ready for any question on the exam.

Skills measured

  • Design Customer Insights solutions (5-10%)
  • Ingest data into Customer Insights (10-15%)
  • Create customer profiles by unifying data (20-25%)
  • Implement AI predictions in Customer Insights (10-15%)
  • Configure measures and segments (15-20%)
  • Configure third-party connections (10-15%)
  • Administer Customer Insights (5-10%)

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* Pricing does not reflect any promotional offers or reduced pricing for Microsoft Imagine Academy program members, Microsoft Certified Trainers, and Microsoft Partner Network program members. Pricing is subject to change without notice. Pricing does not include applicable taxes. Please confirm exact pricing with the exam provider before registering to take an exam.

** Complete this exam before the retirement date to ensure it is applied toward your certification. After the retirement date, please refer to the related certification for exam requirements.