Work with core features in Dynamics 365 Marketing

Intermediate
Functional Consultant
Business User
Dynamics 365
Marketing

Learn how to use the Marketing application to guide your prospects and customers through a process of automated messaging, activity generation, and interactive decision points. You’ll learn how to create and manage marketing content such as marketing forms, pages, and emails. Additionally, you’ll learn how to tailor your messages to specific audiences through segmentation and build automated campaigns known as customer journeys.

Prerequisites

  • A basic understanding of how to navigate Dynamics 365.

Modules in this learning path

Learn about managing assets, keywords, content blocks, and content settings in Dynamics 365 Marketing.

This module covers the basics of contact, accounts, and lead management within Dynamics 365 Marketing.

Learn how to manage forms and marketing pages in Dynamics 365 Marketing.

This module covers managing marketing emails, segments, customer journeys, and A/B testing in outbound marketing.

Do you use real-time marketing? If so, this module will help you learn how to manage content, event triggers, and journeys in real-time marketing.

Learn about managing subscription centers and double opt-in in Dynamics 365 Marketing.

This module discusses managing website visits, redirect URLs, and social postings in Dynamics 365 Marketing.