LinkedIn Marketing Developer Platform

Grow your business by building technology to reach, engage and convert professional audiences at scale.

Introduction to LinkedIn Marketing Solutions

Advertising on LinkedIn helps businesses of any size achieve their goals.

  • Target a unique audience - Over 690M active professionals are on LinkedIn. Target them by job title, function, industry and more.
  • Easy and effective ads - Whether your goal is leads, brand awareness, or even event registrations, LinkedIn ads can help.
  • Control your budget - Control your spend with flexible pricing options. Start with any budget and stop your ads at any time.

Check out the Brand and Demand playbook to learn more about the tools and tactics marketers can use to engage their target audience on LinkedIn.

LinkedIn Marketing API Products

Check out the Introduction to LinkedIn Marketing APIs to learn more about supported use cases.


Note, Audience & Lead Generation are private APIs and require additional approval. Learn more

Stay Informed and Get Support

These resources can help you stay on top of new features, migrations, and deprecations:

Need help? Reach out to Developer Support by submitting a Zendesk ticket.

Interested in Joining the LinkedIn Marketing Partner Program?

The LinkedIn Marketing Partner Program is a global community of qualified technology and service providers that help marketers achieve more on LinkedIn. Learn more.


Notwithstanding anything to the contrary in the Microsoft Terms of Use and Microsoft Privacy Statement (please find the relevant links in the footer below), your use of the LinkedIn programmatic web APIs, software and other functionality and their associated tools and documentation that LinkedIn makes available to developers are governed by the LinkedIn API Terms of Use unless you have executed a separate signed partnership agreement, in which case that agreement shall apply.