LinkedIn Marketing API Program

The LinkedIn Marketing Platform helps businesses grow by building technology to reach, engage, and convert professional audiences at scale. The platform offers APIs to create LinkedIn marketing campaigns, to report campaign performance, to manage leads, and to grow a company Page.

Quickstart

Quick Start

Overview

Getting API Access

How-To Guide

Authentication

How-To Guide

API Versioning

Overview

Data Storage Requirements

What's new

What's New

LinkedIn Marketing APIs

Advertising

With Advertising APIs, streamline your campaign management, audience targeting, and track performance to optimize advertising efforts.

• Campaign Management
• Reporting and Analytics

Community Management

Efficiently manage and engage with their LinkedIn communities, enhancing social media presence and interactions on the platform.

• Page Access Management
• Create and Post Content
• Page and Content Analysis
• Shares & Social Stream
• Monitor Mentions of Your Brand
• Mention a Member or a Brand

Lead Sync

Seamlessly synchronize lead data captured through LinkedIn Lead Gen Forms with customer relationship management (CRM) systems and simplify lead management and follow-up processes.

• API Overview

Matched Audiences

Reach specific audiences by uploading contact lists, website retargeting, or utilizing account targeting for more precise Ad campaigns on the platform.

• API Overview
• DMP Segments
• DMP Segment Users
• DMP Segment Destinations
• DMP Segment Companies
• DMP Segment List
• Website Retargeting
• Ad Segments

Audience Insights

Provides valuable data and analytics to advertisers, helping you better understand and target your audience on the platform for more effective and tailored marketing campaigns.

• API Overview

Media Planning

Enables marketers to have a better understanding of investment delivery against valuable audiences and objectives

• API Overview

Conversions

Securely and accurately track and measure the impact of their LinkedIn ad campaigns by sending conversion event data directly to LinkedIn, to help optimize your advertising efforts.

• API Overview
• Getting Access to Conversions API
• Deduplication
• Enabling Click IDs
• Google Tag Manager Server-Side Tagging

Support and Developer Resources

These resources can help you stay on top of new features, developer portal access, migrations, and deprecations.

Migrations

Stay on top of breaking changes related to migration.

Developer Portal

Stay on top of the developer offerings though our portal.

Developer Blog

Stay on top of the latest feature updates via available on our blog post.

Support

Need help? Reach out to Developer Support by submitting a Zendesk ticket.