LinkedIn Marketing Integrations Overview

The LinkedIn Marketing Developer Platform enables businesses to reach their ideal customers on the world's largest professional network. With the ability to manage and promote sponsored content on LinkedIn directly from the API, your application can raise brand awareness, build relationships, and drive quality leads.


As of March 22, 2018, all new Ad Tech applications have been limited by API Access Tiers. For more information on tier levels and access information, see API Access Tiers.

Getting Started

Ad Tech API Access Tiers

Using OAuth 2.0

Getting Started: Ad Tech

Getting Started: Marketing Analytics

Standardized Data

Review Data Storage Requirements

Account Structure

Accounts: Create and manage ad accounts.

Account Users: Add and remove users from ad accounts.

Account Access Controls: Manage and verify roles users have within Ad Accounts.

Campaign Groups: Organize and manage campaigns in groups to better control budget, target audiences, run status, and more.

Campaigns: Create and manage campaigns.

Creatives: Create and manage the visual aspects of how your ads appear on LinkedIn.

Advertising and Targeting

Ads Targeting: Use targeting to enhance your reach across various member demographics on the platform.

Audience Counts: Forecast the reach of your targeting criteria.

Ads Supply Forecast: Forecast impressions and budget data based on target set, bid, and time period.

Sponsored InMails: Increase reach by sending personalized messages to targeted audiences.

LinkedIn Audience Network: Serve sponsored content beyond the LinkedIn feed.

Manage Audience Restrictions: Opt out of serving sponsored content to specific sites and mobile applications.

Video Ads: Improve engagement using LinkedIn’s video ads functionality.

Carousel Ads: Display multiple images in succession in a single ad unit, each with its own description and destination link.

Lead Gen

Lead Gen Forms: Collect leads directly from ad forms served on LinkedIn.

Matched Audiences

Website Retargeting: Set up a retargeting segment for a campaign.

Account and Contact List Targeting: Use first party data to create a targeting segment.

Data Integration with Data Management Platform: Use the mapping between user information from third-party providers and LinkedIn member profiles to create a custom audience list for targeted advertising.

Reporting and Analytics

Ads Reporting: Get key insights on performance, and demographics information at the account, campaign, and creative levels.

Conversion Tracking: Get better ad reporting based on tracked conversions from impressions, optimize campaigns through better targeting and impression delivery, and achieve more efficient media planning and budget allocation through impression tracking and attribution.

Ad Budget Pricing: Get key insights on pricing metrics such as minimum, maximum,and suggested bids, based on targeting criteria.

UTM Tracking: Track the success of marketing efforts at driving traffic to a web page.

Campaign Recommendations: Get analyses of a campaign's budget utilization and identify modifications that can be made to maximize utilization or impressions. Get recommendations for under-performing campaigns and see ways to improve performance.


Notwithstanding anything to the contrary in the Microsoft Terms of Use and Microsoft Privacy Statement (please find the relevant links in the footer below), your use of the LinkedIn programmatic web APIs, software and other functionality and their associated tools and documentation that LinkedIn makes available to developers are governed by the LinkedIn API Terms of Use unless you have executed a separate signed partnership agreement, in which case that agreement shall apply.