Marketing Permissions Migration

LinkedIn is making changes to a selection of our permissions to better serve our members and partners. This document serves as a guide for migration from LinkedIn’s old to new permissions. This guide is created for those with LinkedIn Marketing Solutions permissions only. This guide may not be relevant to all partners based on the program they belong to.

If you have an existing integration, these changes will not immediately impact you. We will reach out at a later date to help guide your migration for existing integrations.

Old to New Permissions Mapping

Old Permissions Associated New Permissions
rw_ad_campaigns
  • rw_ads - Manage member’s advertising accounts
  • r_ads_reporting - Retrieve reporting for member’s advertising accounts
  • r_targeting - Discover targeting facets and targeting entities. This scope is provided to all LMS Ads partners, please do not request this scope in your OAuth flow.
r_ad_campaigns
  • r_ads - Retrieve member’s advertising accounts
  • r_ads_reporting - Retrieve reporting for member’s advertising accounts
  • r_targeting - Discover targeting facets and targeting entities. This scope is provided to all LMS Ads partners, please do not request this scope in your OAuth flow.
rw_organization
  • r_member_social - Retrieve member’s posts, comments, likes, and other engagement data.
  • w_member_social - Post, comment and like posts on member’s behalf
  • rw_organization_admin - Manage member’s organizations' pages and retrieve reporting data
  • w_organization_social - Post, comment and like posts on behalf of member’s organizations
  • r_organization_social - Retrieve member’s organizations' posts, including any comments, likes and other engagement data
  • r_organization_lookup - Read organizations by ids
r_organization
  • r_member_social - Retrieve member’s posts, comments, likes, and other engagement data.
  • rw_organization_admin - Manage member’s organizations' pages and retrieve reporting data
  • r_organization_social - Retrieve member’s organizations' posts, including any comments, likes and other engagement data
  • r_organization_lookup - Read organizations by ids
rw_dmp_segments
  • r_ads - Retrieve member’s advertising accounts
  • rw_dmp_segments - Create and manage member’s matched audiences
  • Note: Some endpoints that were earlier available under the ‘rw_dmp_segments’ permission are being moved into ‘r_ads’ permissions. You must request both these permissions to ensure continued access to these endpoints.
r_ads_leadgen_automation
  • r_ads - Retrieve member’s advertising accounts
  • r_organization_social - Retrieve member’s organizations' posts, including any comments, likes and other engagement data.
  • r_ads_leadgen_automation - Access member’s Lead Gen Forms and retrieve leads
  • Note: Some endpoints that were earlier available under the ‘r_ads_leadgen_automation’ permission are being moved into ‘r_ads’ and ‘r_organization_social’ permissions. You must request all three permissions to ensure continued access to these endpoints.
rw_company_admin
  • rw_organization_admin - Manage member’s organizations' pages and retrieve reporting data
  • r_organization_social - Retrieve member’s organizations' posts, including any comments, likes and other engagement data
  • w_organization_social - Post, comment and like posts on behalf of member’s organization's
w_share
  • w_organization_social - Post, comment and like posts on your organization's behalf
  • w_member_social - Post, comment and like posts on member’s behalf