Marketing Permissions Migration

Important

This migration is complete. This page is left for reference purposes only.

LinkedIn is making changes to a selection of our permissions to better serve our members and partners. This document serves as a guide for migration from LinkedIn’s old to new permissions. This guide is created for those with LinkedIn Marketing Solutions permissions only. This guide may not be relevant to all partners based on the program they belong to.

If you have an existing integration, these changes will not immediately impact you. We will reach out at a later date to help guide your migration for existing integrations.

Old to New Permissions Mapping

Old Permissions	Associated New Permissions
rw_ad_campaigns	rw_ads - Manage member’s advertising accounts r_ads_reporting - Retrieve reporting for member’s advertising accounts r_targeting - Discover targeting facets and targeting entities. This scope is provided to all LMS Ads partners, please do not request this scope in your OAuth flow.
r_ad_campaigns	r_ads - Retrieve member’s advertising accounts r_ads_reporting - Retrieve reporting for member’s advertising accounts r_targeting - Discover targeting facets and targeting entities. This scope is provided to all LMS Ads partners, please do not request this scope in your OAuth flow.
rw_organization	r_member_social - Retrieve member’s posts, comments, likes, and other engagement data. w_member_social - Post, comment and like posts on member’s behalf rw_organization_admin - Manage member’s organizations' pages and retrieve reporting data w_organization_social - Post, comment and like posts on behalf of member’s organizations r_organization_social - Retrieve member’s organizations' posts, including any comments, likes and other engagement data r_organization_lookup - Read organizations by ids
r_organization	r_member_social - Retrieve member’s posts, comments, likes, and other engagement data. rw_organization_admin - Manage member’s organizations' pages and retrieve reporting data r_organization_social - Retrieve member’s organizations' posts, including any comments, likes and other engagement data r_organization_lookup - Read organizations by ids
rw_dmp_segments	r_ads - Retrieve member’s advertising accounts rw_dmp_segments - Create and manage member’s matched audiences Note: Some endpoints that were earlier available under the ‘rw_dmp_segments’ permission are being moved into ‘r_ads’ permissions. You must request both these permissions to ensure continued access to these endpoints.
r_ads_leadgen_automation	r_ads - Retrieve member’s advertising accounts r_organization_social - Retrieve member’s organizations' posts, including any comments, likes and other engagement data. r_ads_leadgen_automation - Access member’s Lead Gen Forms and retrieve leads Note: Some endpoints that were earlier available under the ‘r_ads_leadgen_automation’ permission are being moved into ‘r_ads’ and ‘r_organization_social’ permissions. You must request all three permissions to ensure continued access to these endpoints.
rw_company_admin	rw_organization_admin - Manage member’s organizations' pages and retrieve reporting data r_organization_social - Retrieve member’s organizations' posts, including any comments, likes and other engagement data w_organization_social - Post, comment and like posts on behalf of member’s organization's
w_share	w_organization_social - Post, comment and like posts on your organization's behalf w_member_social - Post, comment and like posts on member’s behalf