Whether you're currently working on a Micrsoft Edge extension or have already published one, the following tips and tricks might come in handy.
Get a direct link to your extension in the Windows Store
In the Windows Dev Center dashboard, you can find a direct link to your extension in the Windows Store. This link can be useful for advertising and sharing out your extension.
After logging in to the Windows Dev Center and navigating to your extension through the dashboard, on the App identity page you’ll find the link in the Store protocol link row:
Make sure you’re following the Windows Store Policy
When creating your extension, make sure you keep in mind the guidelines for submitting to the Windows Store highlighted in the Windows Store Policy.
Edge extensions also have an additional set of policies to follow seen here.
Improve your extension’s discoverability in the Windows Store
You can add keywords to your extension submission to imporove its discoverability through searches. For example, "Edge Extensions" and "name of my extension".
This can be be done in the Windows Dev Center under the description section of your extension. These keywords will need to be added for every language your extension supports.
Automate your submission to the Windows Store
You can automate and streamline your submissions to the Windows Store by using the new Windows Store Submission API, which allows you to update apps/games, add-ons (in-app purchases), and package flights through a REST API. Check out the documentation and samples or use the open source Submission API VSTS extension to get started.
Use the Windows Feedback Hub to gather feedback/reviews/feature requests
You can direct users to the Windows Feedback Hub subcategory for your extension by embedding a link that points to it. This link will need to be created using the follwing format:
You will need to substitute
<PFN> with the Package Family Name of you extension. This can be found under the App identity section for your extension in the Windows Dev Center.
Check out your ratings and reviews
Log in regularly to check your user reviews and ratings. While the Windows Store app will only have info on the current user market, logging into the Windows Dev Center will display average rating across all markets.
Respond to user reviews
You can respond to user reviews in the Windows Store through the Windows Dev Center's dashboard. Navigate to your extension and under Analytics select Reviews. A link will appear underneath each review that will allow you to respond directly to the customer. This channel of communication enables you to offer feedback, resolutions, or send a thank you for the review!