Distribute apps using your private store

Applies to

  • Windows 10
  • Windows 10 Mobile

The private store is a feature in Microsoft Store for Business and Education that organizations receive during the signup process. When admins add apps to the private store, all employees in the organization can view and download the apps. Your private store is available as a tab in Microsoft Store app, and is usually named for your company or organization. Only apps with online licenses can be added to the private store.

You can make an app available in your private store when you acquire the app, or you can do it later from your inventory. Once the app is in your private store, employees can claim and install the app.

To acquire an app and make it available in your private store

  1. Sign in to Microsoft Store for Business or Microsoft Store for Education.

  2. Click an app, choose the license type, and then click Get the app to acquire the app for your organization.

Microsoft Store adds the app to Products and services. Click Manage, Apps & software for app distribution options.

To make an app in Apps & software available in your private store

  1. Sign in to Microsoft Store for Business or Microsoft Store for Education.

  2. Click Manage, and then choose Products and services.

  3. Use Refine results to search for online-licensed apps under License type.

  4. From the list of online-licensed apps, click the ellipses for the app you want, and then choose Add to private store.

The value under Private store for the app will change to pending. It will take approximately thirty-six hours before the app is available in the private store.

Note

If you are working with a new Line-of-Business (LOB) app, you have to wait for the app to be available in Products & services before adding it to your private store. For more information, see Working with line-of-business apps.

Private store availability

You can use security groups to scope which users can install an app from your private store. For more information, see Private store availability.

Employees can claim apps that admins added to the private store by doing the following.

To claim an app from the private store

  1. Sign in to your computer with your Azure Active Directory (AD) credentials, and start Microsoft Store app.
  2. Click the private store tab.
  3. Click the app you want to install, and then click Install.