Microsoft Search Insights dashboard reports
When you first go to Microsoft Search in the Microsoft 365 admin center, you enter on the Insights dashboard.
The following reports are available on the Insights dashboard.
The data in the reports only represents Bing data.
This report gives details about the top 2000 Bing search queries that users run. For a query to appear in Top queries, the query must get at least three clicks.
A low click-through rate (CTR) means that users aren’t finding what they’re looking for.
You can choose different views of the report by filtering on the type of answer. For example, if you just want to view the top queries for Bookmarks, select the drop-down in the upper-right corner of the report, and then select Bookmarks. By default, All answer types are shown.
This report shows impression distribution in Bing over time for various answers. Examples are bookmarks, people, Q&A, files, locations, file sites, groups, and conversations.
Impression distribution can help admins understand what users look for during a specified period.