Tips for a successful Microsoft Teams app submission


This page will be deprecated by May 2021. For more information on successfully publishing your app, see the Teams store validation guidelines.

This article addresses common reasons submitted apps fail validation. While it's not intended to be an exhaustive list of all potential issues with your app, following this guide will increase the likelihood that your app submission will pass the first time. For more information, see Commercial marketplace certification policies for an extensive list of validation policies.


Section 1140 is specific to Microsoft Teams and sub-section 1140.4 addresses functionality requirements for Teams apps.

Validation guidelines & most failed test cases

✅ General considerations

  • Ensure you are using version 1.4.1 or later of the Microsoft Teams SDK.

  • Don't make changes to your app while the validation process is in progress. Doing so will require a complete revalidation of your app.

  • Your app must not stop responding, end unexpectedly, or contain programming errors. If an issue occurs, your app must fail and provide valid information for the way-forward to the user.

  • Your app must not automatically download, install, or launch any executable code in the user environment. All downloads must seek explicit permission from the user.

  • Any material that you associate with your experience, such as descriptions and support documentation, must be accurate. Use correct spelling, capitalization, punctuation, and grammar in your descriptions and materials.

  • Provide help and support information. It's highly recommended that your app include a help or FAQ link for the first-run user experience. For all personal apps, we recommend providing your help page as a personal tab for a better user experience.

  • All apps must have a visual tour, such as Take a Tour or an App Guide in its configuration screen that talks about the app features and necessary integration in the following places:

    • The store listing page (Long Description).
    • Tab configuration screen.
    • Welcome message for a bot.
    • App source metadata.
    • Connector configuration screen.
  • The visual tour can be a video, screenshot, a link to a static tab with app details. All these references must be within the Teams environment.

    Sample App 1 Sample App 2

  • Increment your app version number in the manifest if you make any manifest changes to your submission.

  • The app must not take users out of Teams for core user scenarios. Link targets in apps must not link to an external browser. Link targets must link to div elements contained within Teams, for example, task modules and tabs.

  • Using task modules or tabs is suggested to display information to users within Teams.

  • All core and non-core scenarios must be completed within the Teams environment except for:

    • Privacy Policy
    • Terms Of Use (TOU)
    • Website link
    • Sign-up process
  • Personal apps enable users to share content from a personal app experience with other team members.

✅ Provide a clear and simple sign-in, sign-out, and sign-up experience

  • If your app or add-in depends on external accounts or services, the sign-in, sign-out, and sign-up experience must be apparent and reachable across all capabilities in your app.

  • If there is an explicit sign-in option provided to the user, there must be a corresponding sign-out option (even if the app is using silent authentication).

  • The sign-out option must only sign the user out of your app's capability and not out of the Teams client.

  • At a minimum, the sign-out option must sign the user out of the same capabilities accessed with the sign-in option. For example, if the sign-in option includes both messaging extension and tab, then the sign-out option must include both messaging extension and tab.

  • Make sure there is always a way to reverse the following (or similar) behaviors:

    • Sign-in => sign-out.
    • Link an account/service => unlink an account/service.
    • Connect an account/service => disconnect an account/service.
    • Authorize an account/service => deauthorize/deny an account/service.
    • Register an account/service => deregister/unsubscribe an account/service.
  • If your app requires an account or service, you must provide a way for the user to sign-up or create a sign-up request. An exception may be granted if your app requires a license to use. In such scenarios, provide clear instructions for a new user to sign-up.

  • Provide clear guidance on the way-forward to a new user on how to sign-up to use your app services. If a ready sign-up link is not available, provide precise guidance in the following areas:

  • within your app's description section.
  • in your app's welcome message.
  • in your app's help message.
  • in the window where you ask a user to sign-in to your services.
  • Apps without an easy sign-up flow must also include a help tab or link to a web page, where a new user can see detailed guidance on configuring your Teams app. Provide detailed information to ensure a new user is not blocked when trying your app for the first time.
  • Sign-in and sign-out functionality must work on mobile clients. Ensure to use the Microsoft Teams SDK version 1.4.1 or later.

For additional information on authentication see:

✅ Response times must be reasonable

  • Tabs. If a response to an action takes more than three seconds, you must provide a loading message or warning.
  • Bots. A response to a user command must occur within two seconds. If longer processing is required, your app must display a typing indicator.
  • Compose extensions. A response to a user command must occur within five seconds.


Make sure your app displays a loading indicator or some form of warning when your app is taking longer than expected to respond.

✅ Tab content must not have excessive chrome or layered navigation

  • Tabs must provide focused content and avoid needless UI elements. This usually refers to unnecessary nested or layered navigation, an extraneous or irrelevant UI next to the content, or any links that take the user to unrelated content. For example, the following tab view omits navigation menus and only showcases the main content:

SharePoint web view
SharePoint tab view

  • Tabs must be light in nature and not include complex navigation.
  • Channel tabs that have complex editing capabilities within the app must open the editor view in a multi-window rather than a tab.
  • Channel tabs must not provide an app bar with icons in the left rail that conflicts with the main Teams navigation.
  • Tabs must not present an app bar with icons in the left rail that conflict with the main Teams navigation.
  • Tabs that have complex editing capabilities within the app must open the editor view in a multi-window rather than in the tab.
  • If there are multiple view options, consider having a tab config menu for the user to choose from. For example, instead of embedding a menu inside the tab, put the menu in the configuration page so the actual tab view is clean and focused.
  • Please include a Help tab as a static tab to advise users how to configure, sign-up, and use your app.
  • Please include a Settings tab that is available from the app header.

Wide idea configuration page

✅ Tab configuration must happen in the configuration screen

  • The configuration screen must clearly explain the value of the experience and how to configure the tab.
  • The configuration process must always provide a way for the users to continue and not end the user experience. For example, do not show an empty board after the user has configured the tab.
  • The user sign-in process must be a part of the configuration process. Ensure to complete it in the Tab UI. After the user has completed the configuration and loaded the tab, no further action is required.
  • Don't show your entire webpage within the sign-in configuration pop-up window.
  • A user must always be able to finish the configuration experience, even if they can’t immediately find the content they’re looking for.
  • The configuration experience must provide options for the user to find their content, pin a URL, or create new content if it doesn’t exist.
  • The configuration experience must remain within the Teams context. The user shouldn’t have to leave the configuration experience to create content and then return to Teams to pin it.
  • Use the available viewport area efficiently. Do not waste it on using huge logos inside the configuration pop up.

OneNote allows users to paste a OneNote link in case notes can not be found

Users can always create new plan on planner in case there no existing ones

SharePoint also allows user to directly paste a SharePoint link

✅ Tabs in channel - Member access

  • A tab configured by a member in a channel scope must be accessible to the other members without having to seek permissions from the member who configured the tab.
  • The app must provide the permission management options upfront if the tab is for private or restricted use or requires any permissions from the member who configured the tab.

✅ Bots must always be responsive and fail gracefully

Your bot must be responsive to any command and not dead-end the user. Here are some tips to help your bot intelligently respond to users:

  • Use command lists. Analyzing user input or predicting user intent is hard. Instead of letting users guess what your bot can do, provide a list of commands your bot understands.

Flow command list

  • Include a help command. Users are likely to type "Help" when they are lost or when your bot doesn't respond as expected. Include a help command that describes how your app's value will be experienced along with all valid commands.

Flow help command

  • Include help content or guidance when your bot is lost. When your bot cannot understand the user input, it must suggest an alternative action. For example, "I'm sorry, I don't understand. Type "help" for more information." Don't respond with an error message or simply, "I don't understand".

✅ Help command response

  • Help Command must be precise and the app responses must be in an adaptive card format with an actionable content for at least six commands.

  • If an app has less than six commands, check if all the commands are present in the adaptive card.

    Help command sample

  • Use adaptive cards and task modules to make your bot response clear and actionable Adaptive cards with buttons invoking task modules enhance the bot user experience. These cards and buttons are easier to use in a mobile device as opposed to your user typing the commands. Also bot responses must not be textual with long text. Bots must make use of adaptive cards and task modules instead of conversational chat based user interface and lengthy text responses.

  • Think through all scopes. Be sure that your bot provides appropriate responses when mentioned (@*botname*) in a channel and in personal conversations. If your bot does not provide meaningful context within the personal or teams scope, disable that scope via the manifest. (See the bots block in the Microsoft Teams manifest schema reference.)

  • Include team, group chat, or 1:1 conversation. Bot notifications must include a team, a group chat, or a one-to-one conversation with relevant content for your audience.

  • Do not push sensitive data. Bots must not push sensitive data to a team, a group chat, or a 1:1 conversation, where there is an audience who must not view that data.

  • Provide a welcome message. Bot must provide an FRE welcome message that includes an interactive tutorial with carousel cards or "try it" buttons, to encourage engagement.

✅ Personal bots must always send a welcome message on first launch

A welcome message is the best way to set the tone for your personal chat bot. This is the first interaction a user has with the bot. A good welcome message can encourage the user to keep exploring the app. If the welcome or introductory message is confusing or unclear, users won't see the value of the app immediately and lose interest. See the following section for welcome message requirements:


A welcome message is optional for a channel bot.

Welcome message requirements

  • Include a value proposition with the welcome tour.
  • Provide way-forward guidance for using the app.
  • Include guidance on how to sign-up and configure your app.
  • Present easy-to-read text and straightforward dialogue — preferably a card with an actionable welcome tour button that loads a task module.
  • Keep it simple and usable with buttons and cards — avoid long text, chatty dialogue.
  • Include adaptive cards and buttons to make the welcome message more usable.
  • Invoke the welcome message with one ping, not two or more simultaneous pings.
  • A welcome message must only be shown to the user who configured the app, preferably in a 1:1 personal chat.
  • Personal apps must always provide a welcome message to a user.
  • Never send a personal chat to every member of the team; it is considered spam.
  • Never send the welcome message more than once. Repeating the same welcome message over regular intervals is not allowed and is considered spamming.

Avoid welcome message spamming

  • Channel message by bot. Don't spam users by creating separate new chat posts. Create a single thread post with replies in the same thread.
  • Personal chat by bot. Don't send multiple messages. Send one message with complete information. Repeating the same welcome message over regular intervals is not allowed and is considered spamming.

Notification-only bot welcome messages

Notification-only bots must send a welcome message that includes a message conveying, "I am a notification-only bot and will not be able to reply to your chats".

Welcome messages in the personal scope

  • Make your message concise and informative. The user experience and the knowledge of your app will vary. A user may have used your app on another platform or know nothing about your app. You want to tailor your message to all audiences and in a couple sentences explain what your bot does and the ways to interact with it. You must also explain the value of the app and how the users will benefit from using it. Cafe and Dinning bot

  • Make your message actionable. Think about the first thing you want users to do after installing your app. Is there a cool command they must try? Is there another onboarding experience they must know about? Do they need to sign-in? You can add actions on an adaptive card or provide specific examples such as “Try asking….”, “This is what I can do…”.

Welcome messages in the team or channel scope

Things are a little bit different when the bot is first added to a channel. Normally, you shouldn't send a 1:1 message to everyone on the team, but the bot can send a welcome message in the channel.

✅ Mobile responsiveness, no direct upsell or payment

  • Your tabs, adaptive cards, bot messages and content in task modules must be responsive for a variety of mobile device screens sizes.
  • Apps that support iOS must be fully functional on the latest iPad device using the latest version of iOS.
  • Must not include any direct references to in-app purchases, trial offers, offers for paid versions, or links to any online stores where users can purchase or acquire other content, apps, or add-ins from your Teams app on mobile OS (Android, iOS).
  • The iOS or Android version of the add-in must not show any UI or language or link to any other apps, add-ins, or website that ask the user to pay.
  • The associated Privacy Policy and Terms of Use pages must also be free of any commerce UI or Store links.

✅ Do not post sensitive data to an audience not intended to view the data

Your Teams app must not post sensitive data such as credit card or financial payment instrument, Personal Identifiable Information (PIN), health, or contact tracing information to an audience not intended to view that data.

✅ Do not transmit financial payment details or complete financial transactions via your Teams app

  • Your Teams app must not ask users to make a payment directly within Teams interface.
  • Apps may not transmit financial instrument details through the user on the app interface. Apps may only transmit links to secure payment services to users if this is disclosed in the app's Terms of Use, Privacy Policy, and any profile page or website for the app before a user agrees to use the app.

✅ Clear warning before downloading any files or executable (.exe) into a user’s environment

Please warn users before your app downloads any files or executable (.exe )into the user's machine or environment.

✅ Messaging extensions must provide help text and be easy to read

  • The search-based messaging extension must provide help text on how to effectively search (e.g., show example input).
  • Task modules must include an icon and a short name that they are contained in or created from the app.
  • The message extension @mention executables must be clear, easy to understand, and easy to read. Message extension

M365 Publisher Attestation

✅ Complete the Publisher Attestation in Partner Center

  • Refer to the Complete Publisher Attestation program documentation for more details.
  • Follow the steps in the Publisher Attestation Workflow section to complete the publisher attestation process. Write to for any questions.
  • Refer to the Troubleshooting guide for additional information.
  • Complete the self attestation through partner center. Fill the Self-Assessment questionnaire under App Compliance.

See also