Audiences let you segment your user base based on a set of properties and send them targeted notifications. These properties can be of two types:

Device Properties:

- App Version
- Country
- Mobile Carrier
- Language
- Device Model
- OEM (Original Equipment Manufacturer)
- API Level
- Screen Size

Custom Properties:

These properties are custom key-value pairs defined by the developer. This will allow you to segment your user based on properties of your app specific. An example of custom property is:

Key Value
Type Premium

You can set these custom properties by using our SDK methods for each platform:

Create Audiences

From the audiences tab, select the necessary conditions to create your segment (both custom and device properties), and save your segment. You can later on use this segment when sending a notification. Another way to create an audience, is when selecting the Audience as a target in the send notification flow.