How to prevent real email from being marked as spam in Office 365
Is your real email getting marked as spam in Office 365? Do this.
Exchange Online Protection (EOP) attempts to filter out spam, keeping your Inbox clear of content that users don't want to see. But sometimes, EOP filters out things that you do want to see.
Determine the reason why the message was marked as spam
Many issues with spam in Office 365 can be resolved by View e-mail message headers and determining what went wrong. If you see a message header named X-Forefront-Antispam-Report that contains the string SFV:NSPM, this means that Exchange Online Protection (EOP) scanned the message and thought it was spam. In this case, we strongly recommend that you Use the Report Message add-in to help us improve our filters. If you don't see this value in the headers, it could mean either that the mail didn't pass through spam scanning, or that there was a configuration issue which caused the message to be incorrectly classified as spam. You can learn more about anti-spam message headers.
In the header, look for the following headings and values.
SFV:BLK Indicates that the message was marked as spam because the sending address is on the recipient's Blocked Senders List.
SFV:SKS Indicates that the message was marked as spam prior to the content filter. This could include a transport rule marking the message as spam. Run a message trace to see if a transport rule triggered which may have set a high spam confidence level (SCL).
SFV:SKB Indicates that the message was marked as spam because it matched a block list in the spam filter policy.
SFV:BULK Indicates that the Bulk Complaint Level (BCL) value located in the x-microsoft-antispam header is above the Bulk threshold that has been set for the content filter. Bulk email is email which users may have signed up for, but may still be undesirable. In the message header find the BCL (Bulk Confidence Level) property in the X-Microsoft-Antispam header. If the BCL value is less than the threshold set in the Spam Filter, you may want to adjust the threshold to instead mark these types of bulk messages as spam. Different users have different tolerances and preferences for how bulk email is handled. You can create different policies or rules for different user preferences.
CAT:SPOOF or CAT:PHISH Indicates that the message appears to be spoofed, meaning that the message source cannot be validated and could be suspicious. If valid, the sender will need to make sure that they have proper SPF and DKIM configuration. Check the Authentication-Results header for more information. Although it may be difficult to get all senders to use proper email authentication methods, bypassing these checks can be extremely dangerous and is the top cause of compromises.
- The presence of this header indicates that the message was marked as spam because one of the advanced spam options is enabled in your spam filter. Unless you need these features, we recommend that you use the default settings.
Solutions to additional causes of too much spam
In order to work effectively, Exchange Online Protection (EOP) requires that administrators complete a few tasks. If you are not the administrator for your Office 365 tenant and you are getting too much spam, then you may want to work with your administrator on these tasks. Otherwise, you can skip to the user section.
Point your DNS records to Office 365 In order for EOP to provide protection, your mail exchanger (MX) DNS record(s) for all domains must be pointed to Office 365 -- and only to Office 365. If your MX does not point to Office 365, then EOP will not provide spam filtering for your users. In the situation where you wish to use another service or appliance to provide spam filtering for your domain, you should consider disabling the spam protection in EOP. You can do this by creating a transport rule that sets the SCL value to -1. If you later decide to use EOP, make sure to remove this transport rule.
Disable SmartScreen filtering in Outlook If your users are using the Outlook desktop client, they should disable the SmartScreen filtering functionality, which has been discontinued. If enabled, it can cause false positives. This should not be required if running an updated desktop Outlook client.
Turn on the report message add-in for users We strongly recommend that you enable the report message add-in for your users. As an administrator, you may also be able to view the feedback your users are sending and use any patterns to adjust any settings that may be causing problems.
Immediately allow a sender In the case where you need to immediately allow a sender, we strongly recommend that you ONLY allow a particular sender's IP address. Alternately, you can allow a sender and also make sure that the sender passes an authentication check like SPF or DKIM by creating a transport rule that looks for both the sender domain and a successful Authentication-Results header.
Report spam to Microsoft Report spam messages to Microsoft by using the Use the Report Message add-in. Additionally, you can send a message to email@example.com and attach one or more messages to report.
Important If you do not forward the messages as attachments, then the headers will be missing and we will be unable to improve the junk mail filtering in Office 365.
Add a sender to your allow list - but use sparingly As a last resort, you can Block or allow (junk email settings). If you do so, you should beware that a targeted phishing attempt may be allowed into your inbox.