Actionable messages can be posted via a group or inbox connector, or can be sent directly over email. Choosing the right delivery mechanism depends on your scenario.
Connectors vs Email: Choosing a delivery mechanism
With Office 365 Connectors, any user can choose to connect to services like Trello, Bing News, Twitter, etc., from Outlook and get notified of activity from that service into their Office 365 inbox or Group. With actionable messages for Office 365 Connectors, user can now act on these notifications to complete routine tasks without the hassle of context switching or signing in. For example the Trello connector allow users to subscribe to the boards and notifications they care about and lets them take actions such as set a due date or add a comment without ever leaving Outlook.
On the other hand, several line-of-business solutions send system messages to users that are business critical and requires the user to complete a task. Today, users complete these tasks by visiting a website or switching to another application. This hinders user productivity due to context switching and the extra steps required to complete that task. Examples include expense approvals, bill pay, etc. These are great candidates for enabling actions within the email itself.
The two approaches may not be necessarily mutually exclusive, as you may choose to use both solutions for enabling actionable messages from your service. For example, a CRM system may generate an approval email for authorizing a sales discount by a manager, thus enabling an actionable message via email. Consider other scenarios where users or teams want to be notified of important changes to opportunities, leads or accounts they manage. In these cases, a user may update the stage of an opportunity or lead, or set the close date depending on the notification they get. Office 365 connectors are a great way to accomplish these scenarios.
Once you've decided which delivery method is best for your scenario, you're ready to start trying some examples.
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