Sell to specialized industries like education, non-profit, and government users

Applies to

  • Partner Center

Appropriate roles

  • Global admin
  • Admin agent
  • Sales agent

Microsoft provides special, reduced pricing for select groups of customers, including education customers, non-profit customers, small businesses, and government entities. Both you and your customer must be qualified before you can offer them special pricing.

Requirements to sell to specialized industries

Special pricing Reseller required qualifications Customer required qualifications
Education None Must be a Qualified Education User.
Government To sell Azure, enroll using the Microsoft US Government Cloud Validation form. To sell license-based subscriptions to government, there is no required qualification. None
Nonprofit None
Must have a non-profit Azure Active Directory tenant.
Learn more about nonprofit special offers.
Sign up through the Microsoft nonprofit program to be eligible.

Check your reseller qualifications

The following steps are applicable only to indirect providers and direct bill partners. Indirect resellers need to connect with an indirect provider to deliver academic-priced offers to qualified education users.

  1. In your Partner Center dashboard, select the gear icon in the upper right corner of the window to open Account settings.

  2. In your Partner profile, in the Program info section, look for Reseller qualifications.

  3. If you do not see Reseller qualifications, you have not yet been authorized to purchase any special offers.

Check the customer qualifications

  1. From the Partner Center menu, select Customers. Choose the customer from the list.

  2. In the customer menu, select Account. In the Company info section, look for Special qualifications.

  3. If Special qualifications is set to None, but the customer does in fact meet the qualifications, you can Update their details to include them.

Where to find special offers

Once you and your customer are qualified for a special offer program, follow the steps to add a subscription. In the Catalog section of the New subscription page, select a specialized industry to see the special offers you can sell.

Purchase rules for special segments

Partners can only sell special offers to customers if they meet certain criteria.

  • Education offers can only be purchased if the Customer is authorized as an Educational institution. An Education customer can only receive Education and Commercial offers, but not Non-profit nor Government community cloud (GCC).
  • Partners can only purchase GCC subscriptions for GCC customers. Once a customer has a GCC subscription, partners cannot purchase commercial, education nor non-profit subscriptions.
  • Partners can only purchase commercial or non-profit subscriptions for non-profit customers. Partners cannot purchase GCC nor education subscriptions for non-profit customers.

Purchase rules for selling special offers to customers:

Customer type Can be sold Cannot be sold
Commercial Commercial Non-profit, Education or Government Community Cloud
Non-profit Commercial, Non-profit Education or Government Community Cloud
Education Commercial, Education Non-profit or Government Community Cloud
Government Community Cloud Government Community Cloud Non-profit, Education or Commercial

Next steps