A campaign is a marketing program that uses many communication vehicles to accomplish a specific result, such as increasing market share, introducing new products, or retaining customers. Commerce Server provides several different delivery mechanisms for your online campaigns. For example, you can create campaigns for advertisements, discounts, and direct mail, and you can use analysis features to target your campaigns to specific groups of users.
This section contains:
- Using Campaigns in Web Site Management
- Campaign Structure
- Campaign Goaling
- Reference Tables for Campaigns