A Segment model, also known as a cluster model, partitions users who tend to have similar properties or behavior into segments. You can use these segments to gain an understanding of the users who visit your site and also for subsequent marketing. For example, you notice that sales have skyrocketed for a popular fantasy book for children. You discover that users in a segment with the following characteristics make most of the purchases of that book: female, over 40, income above $50,000 per year, and college educated. You can now offer similar products to users in this segment.
You use the Segment Viewer module in Business Desk to analyze Segment models. For information about the Segment Viewer, see Analyzing Population Segments.