About Analysis
You use Analysis to run reports on the user and site data stored in your Data Warehouse, and you use the results of those reports to perform business analytics on the performance of your Web site. For example, you can run reports that show you the characteristics and past behavior of your users, and then update your site to target advertisements or products to those users.
In addition to running analysis reports, you can use the Segment Viewer module to analyze segments of your user population. Segments represent groups of users with similar characteristics or behavior. You use the Segment Viewer module to analyze segments to identify these specific characteristics or behavior, such as usage trends. You can then use the results of your analysis to make marketing decisions based upon similarities among users.
Your system administrator must perform several tasks so you can run reports and analyze segments. For more information, see Setting Up Business Analytics.
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