The Targeting System is a high-performance, versatile platform that business managers use to target content to any business-related item or condition. It includes a consistent targeting model so business managers use only one technology to target different business conditions.
Use can use the Targeting System to do the following:
- Personalize the buying experience with targeted merchandising.
- Create and schedule campaigns for customers who compete within the same industry. The competing ads are never shown on the same page.
- Charge your advertising customers based on the number of ad requests or clicks they want their ads to receive.
- Charge your advertising customers based upon the page on which they want their ad to appear.
The Targeting System includes five main feature areas:
- Content Selection Framework.
- Expression Builder.
- List Manager.
- Commerce Server Direct Mailer.