Specifying the Discount Display

  • Article

A discount contains two different types of displays, a basket display and an ad display.

  • Basket display. The basket display explains to users, either in text or HTML, the discount they are given. It is important that the discount is explained clearly to users, because they may abandon the basket if they are confused.
  • Ad display. The ad display specifies how and in what form a discount appears to the user. The Content Selection Framework (CSF) determines whether the ad is to be displayed promoting the discount. For example, you can display a large ad on your home page promoting a 20 percent discount for all products in your catalog. You can also specify how many times a particular discount is to appear to a user within a session.

To specify the basket display

To specify the ad display

To specify the basket display

  • In the Campaign Manager <Customer> <Campaign> <Discount Campaign Item>(discount ID: <number>) screen, in the Discount Display section, do the following:
    Use this To do this
    Exposure limit Select the number of times the ad can be shown to a user within a session from the drop-down list.

    The maximum number of times the ad can be shown to a user is ten times within one session.
    Basket display Type the text or HTML text (in HTML format) that explains the discount to the user.

To specify the ad display

You perform two main steps to display the ad to promote the discount. These steps are:

  • Sizing a Discount
  • Setting Up a Discount Type

Ee823297.important(en-US,CS.20).gifImportant

Sizing a Discount

Commerce Server 2002 includes a set of standard content sizes that you can apply to your discounts. In addition, you can specify your own custom content sizes. Whether you want to apply a standard size or a custom size, use the following procedure to apply the content size to a discount.

Ee823297.note(en-US,CS.20).gif Note

To size a discount

  1. In Campaigns, click Campaign Manager.
  2. In the Campaign Manager screen, expand the customer, and then expand the campaign for which the discount was created. Select the discount you want to size, and then click Open on the toolbar.
  3. In the Campaign Manager <Customer> <Campaign> <Discount Campaign Item>(discount ID: <number>) screen, in the Discount Display section, in the Size box, select the discount size from the drop-down list.

You have specified the content size for the discount. You can now set up the discount type.

Setting Up a Discount Type

You may require a specific type of discount for your campaign. For example, you may want a discount that contains an image or you may want a discount that contains text only.

To set up a discount type

  1. In Campaigns, click Campaign Manager.

  2. In the Campaign Manager screen, expand the customer, expand the campaign for which the discount was created, select the discount for which you want to set up a discount type, and then click Open on the toolbar.

  3. In the Campaign Manager <Customer> <Campaign> <Discount Campaign Item>(discount ID: <number>) screen, in the Discount Display section, in the Type box, select the type of discount you want from the drop-down list.

    Ee823297.note(en-US,CS.20).gif Note

    • Different boxes appear below the Type box depending on the type of ad you select. For more information about setting up your ad campaign display for a specific type of ad, see the remaining procedures in this section.

    You can set up the following types of discounts:

    Image Discount

    Text Discount

    HTML Discount

    Non-Clickable Image Discount

    Buy Now Discount

    Windows Media Services Discount

    Directional Vignette Discount

  4. To save the discount and return to the Campaign Manager screen, click Save and go back on the toolbar.

    The discount is saved with the campaign.

Ee823297.important(en-US,CS.20).gifImportant

Image Discount

You link a discount image to the designated Web page(s) on which the discount is scheduled to appear. Users see the image when they visit the Web pages where the discount is displayed.

To set up an image discount

  • In the Discount Display section, do the following:
    Use this To do this
    Size Select the size of the discount you want.
    Type Select Image.
    Image URL Type the URL for the image that you want displayed in the discount.

    Ee823297.note(en-US,CS.20).gifNote

    • You must type an absolute URL, for example, https://www.microsoft.com.
    Click URL Type the URL to which the displayed discount links.

    Ee823297.note(en-US,CS.20).gifNote

    • You must type an absolute URL, for example, https://www.microsoft.com.
    Alternate text Type the alternate text that users see when graphics are not enabled on their computer.

The discount is set up as an image discount.

Text discount

A text discount is composed of text only. Users see the text when they visit the Web pages where the discount is displayed.

To set up a text discount

  • In the Discount Display section, do the following:
    Use this To do this
    Size Select the size of the discount you want.
    Type Select Text.
    Text Type the text that is to be displayed with the discount.
    Click URL Type the URL to which the displayed discount links.

    Ee823297.note(en-US,CS.20).gifNote

    You must type an absolute URL, for example, https://www.microsoft.com.

The discount is set up as a text discount.

HTML Discount

An HTML discount is composed of HTML code. Users see the resulting text when they visit the Web pages where the discount is displayed.

To set up an HTML discount

  • In the Discount Display section, do the following:
    Use this To do this
    Size Select the size of the discount you want.
    Type Select HTML.
    HTML Text Type the HTML text (in HTML format) that is to be displayed in the discount.

The discount is set up as an HTML discount.

Non-Clickable Image Discount

A non-clickable image discount is a graphical image that users see when they visit the Web pages where the discount is scheduled to appear. The discount is not linked to a Web page.

To set up a non-clickable image discount

  • In the Discount Display section, do the following:
    Use this To do this
    Size Select the size of the discount you want.
    Type Select Non-ClickableImage.
    Image URL Type the URL for the image that you want displayed in the discount.

    Ee823297.note(en-US,CS.20).gifNote

    You must type an absolute URL, for example, https://www.microsoft.com.
    Alternate Text Type the alternate text that users see when graphics are not enabled on their computer.

The ad is set up as a non-clickable image ad.

Buy Now Discount

Buy now discounts enable users to purchase goods from any Web page on the Internet. When a user clicks a product image, a dialog box appears prompting the user for shipping address and credit card information.

To set up a buy now discount

  • In the Discount Display section, do the following:
    Use this To do this
    Size Select the size of the ad you want.
    Type Select Buy Now.
    Image URL Type the URL for the image that is to be displayed in the ad.

    Ee823297.note(en-US,CS.20).gifNote

    You must type an absolute URL, for example, https://www.microsoft.com.
    Click URL Type the URL to which the displayed ad links.

    Ee823297.note(en-US,CS.20).gifNote

    You must type an absolute URL, for example, https://www.microsoft.com.
    Alternate Text Type the alternate text that the user sees if graphics are not enabled on their computer.
    Window Width Type the width of the ad in pixels.
    Window Height Type the height of the ad in pixels.

The ad is set up as a buy now discount.

Windows Media Services Discount

A Windows Media Services discount displays high quality audio and video advertisements.

To set up a Windows Media Services discount

  • In the Discount Display section, do the following:
    Use this To do this
    Size Select the size of the discount you want.
    Type Select Windows Media Services.
    Windows Media Services Advanced Streaming Format (ASF) Type the Windows Media Services ASF for the discount.
    Click URL Type the URL to which the displayed discount links.

    Ee823297.note(en-US,CS.20).gifNote

    You must type an absolute URL, for example, https://www.microsoft.com.

The discount is set up as a Windows Media Services discount.

Directional Vignette Discount

A vignette discount is composed of text that is displayed adjacent to the image where the discount is displayed.

To set up a directional vignette discount

  • In the Discount Display section, do the following:
    Use this To do this
    Size Select the size of the discount you want.
    Type Select Left, Right, or Top Vignette.

    Left - places the discount to the left of the text.

    Right - places the discount to the right of the text.

    Top - places the discount above the text.
    Image URL Type the URL for the image that is to be displayed in the discount.

    Ee823297.note(en-US,CS.20).gifNote

    You must type an absolute URL, for example, https://www.microsoft.com.
    Text Type the text that is to be displayed adjacent to the discount.
    Click URL Type the URL to which the displayed discount links.

    Ee823297.note(en-US,CS.20).gifNote

    You must type an absolute URL, for example, https://www.microsoft.com.
    Alternate Text Type the alternate text that users see if graphics are not enabled on their computer.

The discount is set up as a directional vignette discount.

See Also

Specifying Content Sizes

Previewing the Discount Display

Publishing Campaign Changes on Your Web Site

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All rights reserved.