Marketing performance measurement results
Applies To: Dynamics Marketing
Important
Microsoft Dynamics Marketing has been discontinued and is no longer available. All customer data related to this product has been permanently deleted from all Microsoft servers and is no longer available for extraction. This documentation is being provided for historical purposes only.
Marketers are under increasing pressure to demonstrate their contribution to the overall performance of their organizations. It has been widely argued that an inability to account for marketing's contribution has undermined its standing within the organization. The empirical results indicate that the ability to measure marketing performance has a significant impact on company performance, profitability, stock returns, and marketing's stature within the organization. In Microsoft Dynamics Marketing Results are what happen when marketing works.
Note
This topic discusses marketing results. For information about media results, see Media result metrics.
Prerequisites
To work with marketing results, you must have Edit/View Results privileges. More information: Work with user accounts and staff contacts.
View and manage marketing results
To work with marketing results, go to Marketing Execution > Results > Results. This brings you to the Results list page, which provides many of the standard controls for searching, sorting, filtering, adding, removing and viewing items in the list, plus other common features. See Learn how to work and get around in Microsoft Dynamics Marketing for details about how to use these common controls.
Whenever you create or edit a marketing result, the settings listed in the following table are provided.
Field |
Description |
|---|---|
Date |
Enter the date the result occurred. |
Type |
Select the result type. |
Comments |
Enter comments. |
Forecast |
Enter the forecast results. |
Actual |
Enter the actual results. |
Company |
Select the company the results are for. |
Division |
Select the Division the results are for. |
Program |
Select the Program the results are for. |
Campaign |
Select the Campaign the results are for. |
Media |
Select the Media the results are for. |
Advertisement |
Select the Advertisement the results are for. |
Market |
Select the Market the results are for. |
Offer |
Select the Offer used. |
Phone |
Select the Phone Number called. |
Source Code |
Select the Source Code the results are associated with. |
URL |
Select the URL the results are for. |
Channel |
Select the Channel the results are for. |
Location |
Select the Location the results are for. |
Brand |
Select the Brand the results are for. |
Product |
Select the Product the results are for. |
Marketing Plan |
Select the Marketing Plan the results are for. |
Objective |
Select the Objective of the Marketing Plan the results are for. |
SWOT |
Select the Strength, Weakness, Opportunity or Threat of the Marketing Plan the results are for. |
Belongs To |
Select the Company that the Contact that the results are for belongs to. This field is only displayed if there are more than one Belongs To Companies in the system. |
Marketing Contact |
Select the Marketing Contact the results are for. |